Boxoffice-January.08.1955
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—<br />
KEEPING THE HOUSE IN<br />
CONDITIC<br />
Continued from precedi<br />
BRING IN MORE PATRONS<br />
Bausch & Lomb<br />
Projection Lenses<br />
Clearest, brightest, truest-to-life screen<br />
image means more paid admissions<br />
audiences eager to come back again<br />
and it all begins with the Bausch & Lomb<br />
lens on your projector.<br />
• Advance lens design—full, uniform<br />
light; no blur, no fading at edges.<br />
• All-B&L manufanure, from specialformula<br />
"white" glass (for truer color,<br />
richer contrast) to finished lens.<br />
• Matched for finest rendition of movies<br />
filmed with Academy-Award-winning<br />
B&L Baltar Lenses.<br />
• Anti-reflection Balcote—delivers<br />
maximum light to screen, resulting<br />
in crisper, brighter pictures.<br />
• Complete line for all projectors— for<br />
2-D, VistaVision, CinemaScope.<br />
WRITE FOR LITERATU RE<br />
For your free copy o( Catalog<br />
E-123, write Bausch & Loml)<br />
Optical Co., 72037 St, Paul St.,<br />
Rochester 2. New York.<br />
SKfHTER,<br />
:f-<br />
450m ( 114.3itiin)<br />
BAUSCH & LOMB<br />
America's only complete optical source . . . from glass to finished product<br />
personally alert to the details of the<br />
tre operations and to the comforts<br />
patrons. He is always on the floor t<br />
the patrons coming in and going oi<br />
watches the volume of sound, the ri<br />
fall of the temperature, and the p'<br />
appearance of the house. He kee<br />
house in tip-top shape by making r(<br />
ments daily or weekly or monthly e<br />
are required rather than waiting fc<br />
run down and doing a complete a<br />
job.<br />
The other factor is the personal 1<br />
of the theatre's two projectionists, \<br />
Covell and Ed Smith. Covell and<br />
feel a pride of ownership in the t<br />
They are not satisfied unless the sou<br />
the projection is as nearly i>erfect i<br />
sible. They take a personal interf<br />
only in their field but in everythir<br />
helps to make an evening in the<br />
mount Theatre esp>ecially enjoyable.<br />
So these are some of the reasoi<br />
the Fairmount Theatre really is dil<br />
why many people bypass other t.<br />
to become its regular patrons. The;<br />
they are getting more for their adi<br />
than just a place to sit down and<br />
picture.<br />
The Fairmount Theatre owner,<br />
Greenberger, and its manager did i<br />
complish this without the expendi<br />
both effort and money. Leonard m<br />
intensive study of each of the new p<br />
equipment as they were introduced<br />
trade. He knows what it takes to<br />
i<br />
best presentation on the screen. Al<br />
the Fairmount is one of the newes<br />
tres in this area—it's about sever<br />
old—an investment of approximate:<br />
000 was made to encourage both the<br />
and the trade to continue to say "th<br />
mount Theatre is different."<br />
ADLE<br />
for<br />
theatre signs<br />
that build boxoffice It<br />
ADLI<br />
CHANGEABLE<br />
LETTER DISPLAY<br />
• '3D DIMENSION' Plostic<br />
Cost Aluminum Letters<br />
• GLASS-IN FRAME OR<br />
PLASTIC DISPLAYS<br />
• 'REMOVA-PANEL' FRA^<br />
• SECTIONAD' LOW CO<br />
DISPLAYS<br />
For Free Catalog, Write<br />
ADLER<br />
t'<br />
Silhouette Letter C<br />
11843 W. Olympic, Lot Antieles 64,<br />
26<br />
The MODERN THEATRE S
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