Boxoffice-January.08.1955

ic results, beyond our fondest dreams, are:
le
Horizontal VistaVision Camera—and the complete conversion of our
) to this system.
n VistaVision pictures already completed.
few weeks ago, the top executives of our worldwide sales and adverdepartments
came to Hollywood and viewed these ten productions,
were extremely enthusiastic over what they saw. So eager were they
ead the proof of the outstanding values in these pictures and of the
ng merits of the
Horizontal VistaVision Camera, that they urged the
) to prepare a Special Film containing the highlights of the pictures.
mning 20 minutes, this Special Film is nearing completion and is titled:
Paramount Presents
yistaYision
MOTION PICTURE f HIGH FIDEHTY
A Product Featurette
^e are arranging trade showings of this film for exhibitors and will subntly
furnish prints, unthout charge, to theatres for the entertainment of
audiences.
lincerely believe that this is a most important film. I think that, seeing
1 will visualize for the first time A New IVor/d In Motion Pictures and
5t potentialities. I am confident that, having seen it, you will agree that
:a] technical and financial future of our industry rests upon the ultimate
photographing and projecting of motion
pictures standardized on the principles of the
HORIZONTAL VISTAVISION CAMERA.
President, Paramount Pictures Corporation
(I