Boxoffice-January.08.1955

IN-CAR HEATERS WIN PATRONAGE
Continued from preceding page
THE
ASHCRAFT
HYDRO-ARC
designed to produce
MORE LIGHT at LESS COST
than any Suprex Lamp. It is the most
economical and high-powered lamp for
SMALL and MEDIUM
DRIVE-INS
We recommend the HYDRO-ARC for
drive-in screens from 40 to 57 feet wide.
s ASHCRAFT MANUFACTURING
36-32 Thirty-Eighth Street Long Island Ciry 1, N. Y.
miles west of Toledo on a highly traveled
highway which is expected to be made into
a six or eight-lane expressway in the near
future.
There were 5,000 yards of concrete and
25,000 yards of stone used in its construction.
If 190,000 feet of underground wiring
used were converted into 14-gauge wire it
would amount to 10,000 miles, enough to
cro.ss the United States three times.
When the theatre is in full operation, the
connected electrical load is equal to that
used by the city of Maumee, population
6,000, located just southwest of Toledo.
SPECIAL PRE-OPENING PROMOTION
Pre-openlng promotions, included the
specially prepared comic book which was
mailed to 60,000 Toledo homes: a saturation
campaign on both radio and TV: bus
cards: bumr>er strips: downtown window
displays of the equipment being used:
various hand-outs and even a Santa Claus
"arriving early so he wouldn't miss the
grand opening" working the downtown
streets. Full page newspaper ads were also
utilized.
Boudouris, who will operate the Miracle
Mile, operates five other drive-in theatres
in Ohio.
i^jMrW
jHUltillH mvi ^*«m
This view of the Miracle Mile Drne-ln
shows the 92x90-foot concessions and p
building in the distance. In the foregn
speaker stand with electrical outlet for h
seen. The theatre is surfaced at presen
regular highway berm mix of crushed st
stone dust. Later it will be macadamized.
Most Economical,
Compact Stereophonic
In-The-Car Speaker!
CREDITS: Amplifiers: Century • Changeable
Letters: Wagner • Drink dispensers: Carbonic •
InCar Heaters: Arvin • Lamps: Strong • Lenses:
Kollmorgen and Bausch & Lomb * Marquee: Dickey
Advertising Service • Popcorn mochine: Manley •
Projection and Sound: Century • Rectifiers: Strong
• Screen paint: Unimex • Screen tower: Selby •
Stereophonic speakers:
Eprad.
The marquee of the Miracle Mile is impi
night. The angled pylon at the right, whicf
is solid, appears only in outline when illi
THE
LOW-COST EPRAD
"STEREO 2 -Only S12.00
With the new "Stereo 2" you con give your
patrons Stereophonic Sound effects — ECO-
NOMICALLY. A new concept of binaural sound
bringing all three channels through two 31/2"
cones in one speaker cose. Drive-ins with
smgle-coned speakers can now add Stereophonic
Sound without re-wiring ramps.
HI-FIDELITY
PERFORMANCE
or low cost. Two-way speaker same size and
weight as standard speaker. Mounts on rear
view mirror, top of dash, ash tray or window.
Also avoiloble:
"The Star," $5.50; "Universal/*
$7.60; "Stereo 3," $14.75, and the famous
"Glow-Top" illuminated junction box
EPRAD
1206 Cherry Street Toledo 4, Ohio
The cafeteria-style concessions at the Miracle Mile was designed for a speedy flow of t
with long lines proceeding through the turnstile entrances, "snaking" around three times
the concessions counters and back to the cashiers. The facing of counters and cashiers' stoi
blond Formica and the floor is terrazxo.
46 The MODERN THEATRE S