Boxoffice-January.08.1955
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)MOTIONS<br />
Continued from page 33<br />
)inetimes I think that<br />
'St ones think that the<br />
,he show and just walk<br />
;r 40,000 TV sets in<br />
ist two years and the<br />
long feature have both<br />
I sales, Hamaker said,<br />
ising items and ideas,<br />
.ons, large soft drinks,<br />
pcorn. and large units<br />
;, this set-back is being<br />
ergreen Theatres.<br />
nal idea used has been<br />
under 12 years of age<br />
a parent, or parents.<br />
n many away from the<br />
'es.<br />
peration<br />
isiness at drive-in theafrom<br />
a pop and popa<br />
full-grown business<br />
int money can be made<br />
is operated and progent<br />
manner. The exh<br />
the problem of opern<br />
either with his own<br />
e concession out to a<br />
rienced<br />
sis.<br />
concessionaire<br />
Plan Aggressive Campaign<br />
To Promote Root Beer<br />
"The pillow fight is over" is the way<br />
Vice-President Barney Berns described the<br />
aggressive new advertising and promotion<br />
program initiated by Dad's Root Beer Co.<br />
Plans for<br />
the nationwide promotion got<br />
Barney Berns (right), vice-president of Dad's Root<br />
Beer Co., Chicago, and Howard Williams, president<br />
of Erwin, Wasey & Co., Dad's newly appointed advertising<br />
agency, discuss expanded merchandising<br />
program of the beverage company.<br />
under way w-ith the appointment of Erwin.<br />
Wasey & Co.. advertising agency, which<br />
will handle all phases of merchandising<br />
and advertising for the firm's own bottling<br />
plant, fountain flavor division and national<br />
iranchise bottling division. The newagency<br />
was selected because of its experience<br />
in the field of package goods and its<br />
conveniently located branches at New<br />
York, Chicago, Minneapolis, Oklahoma<br />
City and Los Angeles. The number and<br />
location of the offices will make it possible<br />
for the agency to aid bottlers throughout<br />
the United States.<br />
Several new product developments are<br />
expected to aid the drive for increased<br />
sales. One of the developments is the<br />
sugarless Dietricious Dad's root beer, made<br />
without sugar.<br />
Conviser Appointed<br />
Chairman<br />
TOA Concessions Committee<br />
Benjamin<br />
Conviser<br />
E. D. Martin, president<br />
of the Theatre<br />
Owners of America,<br />
has appointed Benjamin<br />
Conviser to serve<br />
as the national cochairman<br />
of the TOA<br />
concessions committee.<br />
Conviser is a<br />
vice-president and<br />
the general manager<br />
of the American Theatre<br />
Supply Corp. in<br />
charge of maintenance, construction and<br />
supplies including the candy and popcorn<br />
department. Members of the TOA committee<br />
are expected to be announced in a<br />
short time.<br />
IT with the public<br />
because of VARIETY of<br />
LICIOUS FLAVORS<br />
clear ATTRACTIVE COLOR!<br />
I<br />
all feature<br />
lary 8, 1955 37
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