Boxoffice-January.08.1955
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MOTION PICTURE f HIGH FIDELITY<br />
Paramount's Gift tc<br />
the Industry<br />
Wl<br />
A Statement Br Barney Balaran<br />
t-rii^<br />
MX*<br />
It is important at this time, I believe, to review what Paramount's<br />
development of the Horizontal VistaVision Camera means—and<br />
will continue to mean—to exhibitors in terms of increased theatre admissions<br />
and to the future of our industry.<br />
Paramount's first VistaVision picture, WHITE CHRISTMAS, has now<br />
played widely to solid top grosses, in many cases to all-time record-breaking<br />
results.<br />
More important —WHITE CHRISTMAS proves the wisdom of<br />
Paramount's policy as regards the Wide Screen.<br />
prom the start our Company was unwilling to rush into adopting any<br />
Wide Screen system technically not yet perfected and which would place an<br />
undue economic burden on our customer, the exhibitor.<br />
With faith in our Studio's fine scientific department, Y. Frank Freeman<br />
and I authorized expenditures of several millions of dollars in the eflForts to<br />
develop to perfection a system of photography and projection which would<br />
furnish to exhibitors everywhere the best photographed pictures in the ideal<br />
2-to-l<br />
proportion on the largest possible screen at the least possible expense<br />
to the theatres.
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