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Profiles of Contemporary Art and - ARTisSpectrum

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The Synergy <strong>of</strong> Success<br />

...Why Agora Gallery Works<br />

Her role also involves arranging all incoming <strong>and</strong><br />

outgoing shipments, international customs requirements,<br />

registrar, art insurance, packaging<br />

<strong>and</strong> storage.<br />

Nellie provides the main point <strong>of</strong> communication<br />

for hundreds <strong>of</strong> artists, both international <strong>and</strong> domestic<br />

in coordinating their exhibitions by <strong>of</strong>fering<br />

helpful logistical expertise to guarantee a positive<br />

exhibition experience.<br />

Nellie says that: Installation days are my favorite<br />

examples <strong>of</strong> synergy at Agora. I oversee our fantastic<br />

team <strong>of</strong> pr<strong>of</strong>essional art installers as they<br />

pack <strong>and</strong> unpack the artwork. I love watching all <strong>of</strong><br />

the artwork being unpacked <strong>and</strong> to see some <strong>of</strong> the<br />

pieces for the first time “in-person”. Once everything<br />

is unpacked, Clara <strong>and</strong> I work really closely<br />

with Angela in laying out the show <strong>and</strong> decide what<br />

works as a whole. Angela’s eye for a good layout is<br />

dead on; she knows what pieces will work visually<br />

next to one another <strong>and</strong> what won’t. I’ve learned a<br />

lot from working with everyone here at Agora Gallery…<br />

it’s a real team-oriented environment.<br />

Clara Lemaire<br />

… Curatorial Assistant<br />

Clara schedules exhibitions<br />

with a curatorial perspective;<br />

looking at styles <strong>and</strong> themes<br />

that can unite works in order to make a coherent,<br />

strong <strong>and</strong> sometimes surprising collective exhibition.<br />

Prior to an exhibition, she creates tentative<br />

layouts <strong>and</strong> discusses them with Angela.<br />

She will then inform an artist <strong>of</strong> the artworks selected<br />

for their upcoming exhibition <strong>and</strong> provide them<br />

with possible framing proposals <strong>and</strong> estimates.<br />

If an artist chooses to use Agora’s framing services,<br />

then Clara coordinates the process by checking<br />

the status <strong>of</strong> the artwork when it is delivered<br />

to the gallery… making certain that it’s in good<br />

shape. Then she schedules the pick up <strong>and</strong> provides<br />

the framer with specific instructions from<br />

the artist. She ensures that the framing is completed<br />

<strong>and</strong> delivered in a timely manner for the<br />

exhibition. Once the artwork is delivered by the<br />

framer, she opens the boxes, checks the framing<br />

job, takes photos <strong>and</strong> then emails the artist with<br />

attached photos.<br />

And because she is bilingual, if the artist is French<br />

she can do a French translation when needed.<br />

Clara gets energized during the second day <strong>of</strong><br />

an installation as artwork is placed: All artworks<br />

have been taken out <strong>of</strong> their respective boxes,<br />

crates, bubble wrap <strong>and</strong> glassine papers, <strong>and</strong><br />

are placed in the tentative layout. Angela, Nellie<br />

<strong>and</strong> I unite our skills <strong>and</strong> eyes to create a plan for<br />

the exhibition. Seeing artwork in person most <strong>of</strong>ten<br />

changes one’s perception that was previously<br />

based on photographs. The process <strong>of</strong> placing<br />

the artworks in a new exhibition, collective or solo,<br />

is such a creative <strong>and</strong> dynamic one… especially<br />

since a number <strong>of</strong> people are involved <strong>and</strong> giving<br />

their perspective… working on it together. The<br />

outcome is always surprisingly harmonious <strong>and</strong> I<br />

would compare that process to one <strong>of</strong> alchemy.<br />

Alex<strong>and</strong>ra Cespedes<br />

…Marketing Assistant<br />

Alex<strong>and</strong>ra is responsible for<br />

marketing artists who are<br />

known both nationally <strong>and</strong> internationally.<br />

She assists artists in gaining clarity <strong>of</strong><br />

the importance <strong>of</strong> how to best submit their work for<br />

consideration by the gallery. She patiently answers<br />

many questions about the Chelsea International<br />

Fine <strong>Art</strong> Competition (run by Agora Gallery) <strong>and</strong><br />

how to best submit a portfolio. She notes that when<br />

an artist expresses enthusiasm for his or her work<br />

this, in turn, is manifested in positive response by<br />

staff members <strong>and</strong> the viewing audience.<br />

It’s thrilling for her when she finally meets an artist<br />

in person <strong>and</strong> sees the excitement on their faces<br />

for the unveiling <strong>of</strong> their work at opening receptions.<br />

It’s a really proud moment for both the artist<br />

<strong>and</strong> the gallery. She says: There’s nothing like seeing<br />

a talented artist shine through his or her work.<br />

When asked about the extraordinary synergy<br />

at Agora she says: We are a diverse group <strong>of</strong><br />

women; each with amazing individual qualities.<br />

As individuals we are able to contribute our skills<br />

<strong>and</strong> talents to the whole.<br />

We come together as a positive force when we<br />

meet to discuss how to best resolve issues. And<br />

we know how to celebrate special occasions!<br />

29 <strong>ARTisSpectrum</strong>

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