cyckV4

TABLE OF CONTENTS iii
5.) 1052(e) ........................................................................................................................... 171
i.) 1052(e) “desceptively misdescriptive” v. 1052(a) “deceptive” ............................... 171
ii.) Primarily geographically descriptive, or geographically
deceptively misdescriptive ..................................................................................... 172
iii.) Primarily merely a surname .................................................................................. 173
6.) 1052(f) ........................................................................................................................... 173
Problem 6-3 .......................................................................................................................... 174
Chapter Seven
TRADEMARK INFRINGEMENT .................................................................................. 177
1.) Use in Commerce .......................................................................................................... 177
Rescuecom Corp. v. Google, Inc., 562 F.3d 123 (2d Cir. 2009) ........................................... 177
People for the Ethical Treatment of Animals v. Doughney,
263 F.3d 359 (4th Cir. 2001) ......................................................................................... 183
2.) Likelihood of Confusion ................................................................................................ 187
Lois Sportswear, U.S.A., Inc. v. Levi Strauss & Co., 799 F.2d 867 (2d Cir. 1986) ............... 187
3.) Contributory Infringement ............................................................................................. 195
Tiffany Inc. v. eBay Inc., 600 F.3d 93 (2d Cir. 2010) ............................................................ 196
Problem 7-1 .......................................................................................................................... 208
Chapter Eight
DEFENSE TO TRADEMARK INFRINGEMENT: FAIR & NOMINATIVE USE ..... 213
KP Permanent Make-Up, Inc. v. Lasting Impression I, Inc., et al.,
543 U.S. 111 (2004) ...................................................................................................... 214
New Kids on the Block v. New America Pub., Inc., 971 F.2d 302 (9th Cir. 1992) ................ 217
Mattel Inc. v. Walking Mountain Productions, 353 F.3d 792 (9th Cir. 2003) ....................... 221
Playboy Enterprises, Inc. v. Welles, 279 F.3d 796 (9th Cir. 2002) ....................................... 225
Notes: Background on Search Technology .......................................................................... 228
Chapter Nine
FALSE ADVERTISING, DILUTION & ‘CYBERPIRACY’ ......................................... 231
1.) False Advertising: False or Misleading Statements of Fact ........................................... 231
Avon Products, Inc. v. SC Johnson & Son, Inc., 984 F.Supp. 768 (S.D.N.Y. 1997) ............. 231
POM Wonderful, LLC v. The Coca-Cola Co., 573 U.S. ___ (2014),
110 U.S.P.Q.2d 1877 ..................................................................................................... 237
2.) Dilution .......................................................................................................................... 241
a.) The Requirement that the Mark be Famous ............................................................ 242
Coach Services, Inc. v. Triumph Learning LLC, 668 F.3d 1356 (Fed. Cir. 2012) ......... 242
b.) The Requirement of “Commercial Speech”: Dilution by Tarnishment .................. 246
Smith v. Wal-Mart Stores, Inc., 537 F.Supp.2d 1302 (N.D. Ga. 2008) .......................... 246
c.) Dilution by Blurring ................................................................................................ 253
Starbucks Corp. v. Wolfe’s Borough Coffee, Inc., 588 F.3d 97 (2d Cir. 2009) .............. 253
Problem 9-1: Dilution of (by) Alcohol .......................................................................... 256
3.) “Cybersquatting” and “Cyberpiracy” ........................................................................... 256
Problem 9-2 ................................................................................................................... 260
Lamparello v. Falwell, 420 F.3d 309 (4th Cir. 2005) .................................................... 260
Problem 9-3 ................................................................................................................... 270
Chapter Ten
INTRODUCTION TO COPYRIGHT: THEORY & HISTORY ................................... 271
Copyright and the Invention of Authorship .......................................................................... 271
James Boyle, Shamans, Software and Spleens: Law and the Construction of
the Information Society (Harvard Univ. Press 1997), excerpt ....................................... 271
Three Views of Copyright (and the droits d’auteur) ............................................................ 276