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4 IntrOdUdiOn<br />

analysis of an ever-increasing flood of data, security prices would<br />

become more efficient. Ironically, the vast improvement in investment<br />

tools over this period, including the dissemination and collection<br />

of data, as well as its analysis, may have created conditions that<br />

made profiting from those tools more difficult,<br />

not impossible.<br />

If analysis aimed at selecting individual securities that could<br />

provide superior returns was futile, active investing was a loser‘s<br />

game. In that case, the solution seemed be to to shift the emphasis<br />

from security selection to the task of constructing portfolios that<br />

would offer the market’s return at the market’s level of risk. If you<br />

can’t outperform the market, passive investing held out the possibility<br />

of becoming one with the market.<br />

Passive management uses portfolio construction techniques<br />

that utilize statistical sampling or full index replication to deliver<br />

portfolios that mimic the returns and risks of an underlying market<br />

benchmark. As the trading required to keep portfolios in line with<br />

underlying indexes is typically less than that required to beat the<br />

dexes, transaction costs for passive management are generally<br />

lower than those incurred by active investment approaches. As<br />

much of the investment process can be relegated to computers, the<br />

management fees for passive management are also modest. For the<br />

same reason, the number of securities that can be included in any<br />

given passive portfolio is virtually unlimited.<br />

Passive management thus has the scope to match the riskreturn<br />

profiles of any number of underlying market benchmarks.<br />

Today, there are passive, or index, funds tied to market indexes<br />

such as the S&P 500 or Russell 3000. There are also specialized index<br />

funds designed to deliver the performance of market style subsets<br />

such as growth, value, or smaller-capitalization stocks.<br />

Passive management has no insight, however. It does not attempt<br />

to pursue or offer any return over the return of the .relevant<br />

benchmark. If the market is as efficient as passive managers assume,<br />

of course, such excess returns are unattainable.<br />

Where Traditional Active Management Fails<br />

The .inability of traditional active managers on average to perform<br />

up to expectations suggested to efficient market theorists that the<br />

market could not be bested, that pricing was so efficient as to pre-

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