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272 Managing Portfolios<br />

TABLE 10-2<br />

Percentage Standard Deviations of Monthly Returns to Size-<br />

Related Attributes-l 978-1 994.<br />

Attribute NaTve Pure<br />

Small-cap 0.85 0.58<br />

Neglect 0.87 0.69<br />

Low price 1.04 0.58<br />

*All dmerences between nab and pure rebuma devlsllons am 8IgnlRcarn at me 1 pew hl.<br />

Second, the returns in Figure 10-4 display much less volatility<br />

than those in Figure 10-3. While the returns in Figure 10-3 plot a general<br />

up/down/up pattern (corresponding to eras favoring small-cap<br />

large-cap, and then sd-cap stocks), they show much month-tomonth<br />

volatility within these trends. By contrast, the results in Figure<br />

10-4 appear to be much smoother and more consistent.<br />

The latter impression is verified by a look at Table 10-2, which<br />

presents monthly standard deviations for both naYve and pure returns<br />

to the size-related attributes; All the pure return series exh<br />

significantly less volatility?<br />

Implications<br />

The use of pure returns rather than nake returns to equity attributes<br />

can help investors avoid some investment pitfalls and can<br />

highlight more investment opportunities.<br />

Value modeling, for example, often considers price/eamings r<br />

tios and dividend yields. The ndive returns to low P/E and to high<br />

yield suggest the two are highly correlated (0.47 correlation over the<br />

1978 to 1994 period). The pure retums display little correlation, however<br />

(0.07). Similarly, the growth stock investor would do well dis- to<br />

tinguish between historical and sustainable growth measures; the<br />

pure returns to these attributes are negatively correlated (-0.13), although<br />

their ndive returns are fairly highly correlated (0.56).<br />

Investors may look to value stocks in unsettled or bearish<br />

kets. But what value attributes should they use? DDM value? Divi-

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