FICCI-KPMG-Report-13-FRAMES
FICCI-KPMG-Report-13-FRAMES
FICCI-KPMG-Report-13-FRAMES
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98 The power of a billion: Realizing the Indian dream<br />
The year gone by – Highlights<br />
Review of 2012<br />
The battle in video heats up<br />
Viewership for on-line video grew by 45 percent between<br />
December 2011 and December 2012.<br />
Indian Video Viewership Online<br />
UltraViolet: An Overview<br />
“<br />
Ultraviolet adoption by the<br />
Indian Film Industry can cater to<br />
the widespread online diaspora<br />
and reach a global audience<br />
to create unique monetization<br />
opportunities for Indian<br />
content through global online<br />
consumption.<br />
“<br />
- Ravi V. Velhal<br />
Global Content Policy Strategist,<br />
Intel Corporation<br />
Source: Comscore “Rise of India’s Digital Consumer”; Minutes per viewer refers to total minutes in<br />
the corresponding month<br />
52 percent of the total videos viewed belonging to the<br />
entertainment category and in fact most of the top YouTube<br />
channels were related to Bollywood 20 .<br />
Rank Top Channels on YouTube 21<br />
UltraViolet is a new platform that allows users to<br />
collect, access, and enjoy movies and TV shows in<br />
the cloud from major Hollywood studios, technology<br />
companies and retailers. UltraViolet brings instant<br />
streaming and downloading to share for a household<br />
on a wide range of digital devices, including PCs,<br />
UltraBook, smartphones, tablets, media/gaming<br />
consoles, when they buy a movies or TV show once.<br />
UltraViolet currently has more than 8500 titles of<br />
Movies and TV shows. DECE (Digital Entertainment<br />
and Content Ecosystem) LLC consortium that<br />
developed ‘UltraViolet’ currently has 80 member<br />
companies, including many of the world’s leading<br />
movie studios, technology providers, consumer<br />
Unless otherwise noted, all information included in this column/<br />
article was provided by the author.The views and opinions<br />
expressed herein are those of the authors and do not necessarily<br />
represent the views and opinions of <strong>KPMG</strong> in India.<br />
1 T-series<br />
© 20<strong>13</strong> <strong>KPMG</strong>, an Indian Registered Partnership and a member firm of the <strong>KPMG</strong> network of independent member firms affiliated<br />
with <strong>KPMG</strong> International Cooperative (“<strong>KPMG</strong> International”), a Swiss entity. All rights reserved.<br />
2 SET India<br />
3 Rajshri<br />
Source: Industry discussions conducted by <strong>KPMG</strong> in India<br />
Video in India continues to be dominated by short format<br />
video and mostly ad funded. Over the last two years,<br />
there have been several launches of long format video on<br />
demand services with mixed success. Video on demand in<br />
India continues to suffer from four big challenges:<br />
• High bandwidth costs<br />
• Availability of cheap content on cable and satellite<br />
• Skepticism from content owners to license digital rights<br />
• Lack of clarity on revenue sharing arrangements<br />
However initial feedback on all new launches has been<br />
encouraging. There is clearly a huge unmet demand for<br />
good quality, long format content that can be viewed by a<br />
user on demand on any device – at a sensible price point.<br />
20. Comscore – “Rise of India’s Digital Consumer” 2012<br />
21. Ranked on the basis no. of views for the channel - with Rank 1 representing the highest no. views
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