FICCI-KPMG-Report-13-FRAMES

148
The power of a billion: Realizing the Indian dream
Animation revenues include revenues from work
outsourced to India (animation services), locally created
animation movies and revenues earned from animation
used in commercials (animation production). VFX revenues
include revenues generated from shots created for
producers for domestic and international movies.
Source: Industry discussions conducted by KPMG in India
“
While release of six animated movies in
2012 was a mile stone for Indian Animation
industry, the key to success still lies in
moving Animation genre from kids to family
entertainment.”
“Central government’s pro active
intervention in to signing co-production
treaties with animation relevant countries
and encouragement for creating original
animated content from India will go a long
way in stabilizing the industry.
“
- Ashish S K
CEO,
Reliance Animation
© 2013 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated
with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Animated films - a large, growing
market globally
The animation-film category has expanded significantly
in recent years, both in terms of releases and box-office
collection. Of the top 100 grossing movies released in
Hollywood in 2012, 13 were animated.
Number of Animated Movies in top 100
worldwide collecton
Source: www.boxofficemojo.com