FICCI-KPMG-Report-13-FRAMES

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The power of a billion: Realizing the Indian dream
4. Dominance of mobility
The surging popularity of smartphones and tablet computers
has created ripples across the computing industry. As
industry players continue to shift their focus from traditional
to mobile computing, a significant change is on the horizon.
Mobile device shipments and mobile
penetration
Source: Morgan Stanley, “Internet Trends”, February 2011, “Portio Research Free Mobile Factbook
2012”, January 2012
“
Connectivity, content and communication
are drivers enabling business change
today. Social media, mobile, cloud, and
big data are major themes that are forcing
organizations to change the way they
service changing customer demands and
behavior patterns. We have seen that
data-driven companies are able to monitor
customer behavior and market conditions
with greater certainty, and react with speed
and effectiveness to differentiate from
competition.
Also, the adoption of cloud is
increasingly taking a truly strategic role
in an organization. The cloud has rapidly
established a new benchmark in terms
of how easy, quick and flexible solutions
should be available to the business and it
puts the alignment between business and IT
from a whole new perspective.
“
- Aruna Jayanthi
CEO,
Capgemini, India
© 2013 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated
with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
The global market for smart connected devices — a
combination of PCs, smartphones, and tablets — reached
267.3 million units shipped in the second quarter of 2012
(2Q12), a 27.4 percent increase y-o-y and a 2.8 percent q-o-q
improvement.
Both consumers and business buyers around the world
continue to harbor an aggressive appetite for such devices,
adding to the already large collection of devices that are
still in active use. Rising focus on the mobile web platform
is affecting a number of business aspects, including
ecommerce spending and online advertising.
5. Beyond pure-play hardware &
software: towards embedded systems
Embedded systems range from portable devices such
as digital watches and MP3 players, to large stationary
installations like traffic lights. Medical equipment is
continuing to advance with more embedded systems for
vital signs monitoring, electronic stethoscopes for amplifying
sounds etc. With technology erasing the boundaries
between hardware and software, embedded systems are
expected to bring the new wave of change.
Embedded systems market size
Source: IDC, “Intelligent Systems: The next big opportunity”, September 2011, http://www.cio.com/
article/689563/IDC_Embedded_Systems_Market_to_Double_By_2015
6. Augmented reality
AR offers a live view of a physical, real-world environment
whose elements are enhanced by computer-generated
sensory input such as sound, video, graphics or GPS data.
The spread of smart mobile devices has led to rapid growth
in AR. Against the backdrop of steadily increasing processing
power the future holds significant potential for AR, with
applications in a wide range of segments, from agriculture
and architecture to education and medicine. Several
technology firms have also jumped on to the AR bandwagon.
For instance, Google has introduced Google Glasses TM to tap
the potential of this technology. 2
Augmented reality applications market
Source: Research and Markets, ”Global Augmented Reality Market Forecast by Product 2011-16”,
November 2011
02. http://www.nbcnews.com/technology/gadgetbox/google-shows-prototype-augmented-reality-glasses-653835