FICCI-KPMG-Report-13-FRAMES

94 The power of a billion: Realizing the Indian dream
Facebook takes on the Feature phone battle
Facebook claimed a base of 71 million monthly active
users in India in December 2012, an 81 percent increase
over its December 2011 user base.Growth in worldwide
user base over this period was 25 percent
The social networking giant wants billions of people in
the emerging markets to have access to its mobile apps
on the purchase of their first smartphone. Facebook
is trying to execute this strategy by working with a
Chinese chipmaker Spreadtrum. The chipmaker will
have the software directly imbedded into the chip of all
ranges of smartphones, which would guarantee that
millions of new smartphones (including the inexpensive
ones) would soon be free of any compatibility issues
and will be ‘Facebook ready’.
Technically, any Android phone user can download
the Facebook app from a Android app store. However,
this agreement with Spreadtrum will ensure that
the Facebook app will be inbuilt even for the lowest
end smartphones to make their way into emerging
economies such as India, without the worry of the
hardware supporting the app features
Source: www.business2community.com, www.firstpost.com, www.gbr.in
The tablet phenomenon – is it a
desktop or mobile?
The installed base of tablet devices is expected to grow
at a 50 percent CAGR to reach 20mn units by 2017 9 .The
average sale price of tablet computers has also fallen
considerably over 2012, to sub INR 15,000 levels, with over
60 percent of units shipped priced under INR 10,000 10
Smartphone price
categories in India
Starting price
Ranging upto
Micromax INR 3,200 INR 13,000
Lava INR 3,250 INR 13,500
Spice INR 3,500 INR 7,500
Karbonn INR 3,600 INR 10,000
© 2013 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated
with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Motorola INR 5,250 INR 24,500
LG INR 6,200 INR 26,000
Samsung INR 6,000 INR 34,500
HTC INR 7,400 INR 31,000
Nokia INR 3,800 INR 38,200
Source: www.mysmartprice.com
“
Tablets such as Aakash do not face direct
competition from smartphones, given
differing end uses owing to larger touch
screens
“
09. Industry discussions conducted by KPMG in India
10. CyberMedia Research, Different strokes - Outlook business, March 2013
- Suneet Singh Tuli
Managing Director,
DataWInd