FICCI-KPMG-Report-13-FRAMES

The power of a billion: Realizing the Indian dream 177
Six trends that could shape the
future
While technologies such as big data and cloud have been
dominating the imagination of enterprises for the past
couple of years, new disruptive trends like augmented
reality and social media have only now started having a
tangible presence. As per their studies, leading analyst
firms have estimated that the maturity curve of these
technologies is to increase at a rapid pace over the next
decade, with big data and cloud estimated to reach a
market potential of tens of billions of dollars.
1. Big data
Digitization has made significant strides in recent years
— racks of documents and piles of files have been
replaced with zettabytes of data stored in the servers
of data warehouses. Trends such as the growing use of
mobile devices and social media networks are generating
considerable amounts of data both structured and
unstructured.
Big data global market size, in USD billion
Global cloud computing market, in USD billion
Source: Forecast Overview: Public Cloud Services, Worldwide, 2011-2016, 2Q12 Update”, Gartner,
September 2012
Underpinned by both technology and economic disruptions,
the cloud will fundamentally change the way technology
providers engage with business customers and individual
users as it is a key driver for mobility and big data.
3. Rise of social media
Regarded merely as a hub for high school and college
students just a few years ago, social media now exerts
tremendous influence over the way people around the
world — of all ages — get and share information. The
implications for business are immense.
Social media accounts & users
Source: Wikibon Big Data Market Size and Vendor Revenues report, http://wikibon.org/wiki/v/Big_Data_
Market_Size_and_Vendor_Revenues, Jan 2013
As per a 2011 analysis, every day, the world creates 2.5
quintillion bytes of data — so much that 90 percent of
the data in the world today has been created in the last
two years alone 1 , and even this volume would have been
surpassed by now.
Analyzing this, big data is likely to become a key basis
of competition, underpinning new waves of productivity
growth, innovation, and consumer surplus by 2020.
2. Evolution of the cloud computing
model
No trend has had as much impact on the world of
information technology over the past decade as Cloud
computing. Looking past the current industry hype
surrounding it, cloud computing is a sustainable, long-term
paradigm and the successor to previous mainframe, client/
server, and network computing eras.
01. “Big data: The next frontier for innovation, competition, and productivity”, May 2011, McKinsey
Social media usage
Source: ”Social Media Market, 2012-16, Radicati Group, June 2012, Morgan Stanley, “Internet Trends
2011”, December 2011
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