FICCI-KPMG-Report-13-FRAMES
FICCI-KPMG-Report-13-FRAMES
FICCI-KPMG-Report-13-FRAMES
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72 The power of a billion: Realizing the Indian dream<br />
Digitization spreads its wings<br />
Digitization has changed the landscape of Indian cinema<br />
in several ways. Widespread release of movies across<br />
several screens, curtailment of piracy, reduced cost of<br />
prints, lower storage and maintenance expenditure and<br />
release of small budget films in a cost effective manner<br />
are some advantages offered by this technology. However,<br />
digital prints cost less, amounting to considerable savings<br />
for producers and distributors. Dabbang 2 was released<br />
on 3,500 screens 48 , a number previously considered<br />
unrealistic before the advent of digitization. The exhibition<br />
sector is expected to achieve 100 percent digitization in the<br />
next two years 49 . However, the cost of installing a digital<br />
system is high with installation costs of non DCI compliant<br />
systems ranging between INR 1-1.2 million and cost of DCI<br />
compliant systems costing INR 3-4 million 49 . Moreover,<br />
the entire value chain of films industry has been digitized<br />
except production of films where 80 percent of the movies<br />
are still produced in analog format 49 .<br />
“<br />
At INOX and FAME, we believe that adopting<br />
the latest technology is mandatory to bring<br />
in the best movie viewing experience to our<br />
guests. Today, we take pride in converting<br />
all our screens to DCI Compliant 2k Digital<br />
technology. This has helped in bringing state of<br />
art technologies like 3D to smaller cities.<br />
In addition to this, all these screens are now<br />
controlled by our Network Operations Centre<br />
(NOC). The installation of the NOC has helped<br />
us in monitoring our content and observe all<br />
screens across all cities we are present in.<br />
Scan the QR code to hear more from Alok<br />
“<br />
- Alok Tandon<br />
Chief Executive Officer,<br />
Inox Leisure Ltd.<br />
The march of digitization<br />
FY Movie Digital Prints* Analog Prints* Total Prints* Digital as % of Total Prints<br />
Jab Tak Hai Jaan 1725 221 1946 89%<br />
Ek Tha Tiger 1750 351 2101 83%<br />
2012-<strong>13</strong><br />
Don 2 - 2D/3D 1871 479 2350 80%<br />
Dabangg2 2363 275 2638 90%<br />
Rowdy Rathore 1927 373 2300 84%<br />
Ra.One -2D/3D 1900 600 2500 76%<br />
© 20<strong>13</strong> <strong>KPMG</strong>, an Indian Registered Partnership and a member firm of the <strong>KPMG</strong> network of independent member firms affiliated<br />
with <strong>KPMG</strong> International Cooperative (“<strong>KPMG</strong> International”), a Swiss entity. All rights reserved.<br />
2011-12<br />
2010-11<br />
Agneepath 1669 416 2085 80%<br />
Bodyguard 1480 585 2065 72%<br />
The Dirty Picture 16<strong>13</strong> 350 1963 82%<br />
Players 1500 361 1861 81%<br />
Tees Maar Khan 1210 490 1700 71%<br />
Dabangg 985 6<strong>13</strong> 1598 62%<br />
Housefull 930 550 1480 63%<br />
Rajneeti 1014 537 1551 65%<br />
Kites 876 618 1494 59%<br />
Source: UFO Moviez India Ltd market intelligence and Company records<br />
Note: * First week data of domestic theatrical release.<br />
48. ‘Salman Khan’s Dabangg 2 gets fantastic opening at Box Office’, OneIndia Entertainment, January<br />
20<strong>13</strong><br />
49. Industry discussions conducted by <strong>KPMG</strong> in India
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