FICCI-KPMG-Report-13-FRAMES
FICCI-KPMG-Report-13-FRAMES
FICCI-KPMG-Report-13-FRAMES
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The power of a billion: Realizing the Indian dream<br />
99<br />
Comparison of VOD services<br />
Name of the service<br />
provider<br />
Launch time<br />
Key Features<br />
Tata Sky 2012 Tata Sky’s Video on Demand service is available on the Tata Sky set top box providing<br />
the subscribers access to select TV shows and to its movie library across multiple<br />
genres (consisting of 500 to 1000 movie titles).<br />
Ditto TV by Zee 2012 The online service offers live TV streams and video on demand content on mobile<br />
phones, tablets, PCs, entertainment boxes and connected TVs. Ditto TV claims to offer<br />
more than 50 television channels to its subscribers and clocked 100,000 downloads<br />
since its launch.<br />
Box TV 2012 Boxtv.com is a web based online video streaming service where users can subscribe its<br />
free or paid subscription to download movies, TV shows, short films, etc.<br />
Big Flix 2011 BigFlix, a DVD rental company in India, has shifted exclusively to online video streaming<br />
- where its paid subscribers would have an access to over 1000 movie titles, TV shows,<br />
video clips, etc.<br />
Apple TV Mid 20<strong>13</strong> A digital box that would allow the streaming of iTunes store content to a user’s<br />
television and also connect iDevices to the bigger display with the help of AirPlay.<br />
Already launched on the Apple India website – expected to be launched in stores over<br />
the next couple of months.<br />
Lukup Mid 20<strong>13</strong> Hardware based OTT box with a large selection of international and domestic content<br />
that can be viewed on multiple devices. Expected launch date mid 20<strong>13</strong>.<br />
Source: Press articles (tatasky.com, medianama.com, themobileindian.com, thenextweb.com, vccircle.com)<br />
E-book launches to test monetization model for print<br />
Both Amazon and Flipkart launched their e-books app and<br />
store during the year in India. Flipkart launched e-books<br />
through its Flyte store in November. Having tied up with key<br />
publishers, Flipkart launched with 65,000 titles, growing to<br />
150,000 titles by December.<br />
Comparison of print and e-book pricing on Flipkart<br />
Source: www.flipkart.com<br />
With the initial focus on setting up operations, numbers<br />
have been small so far, but the traction is promising. Flipkart<br />
has seen close to 100,000 downloads (Including free and<br />
paid titles) in the first 2 months of launch itself. E-book<br />
titles are being offered at a discount to the print editions.<br />
The pricing and discount structures are expected to evolve<br />
further, as volumes build up. 22<br />
Title E-book Price Print Edition Price E-book Discount<br />
Calico Joe (John Grisham) 211 301 30%<br />
And Thereby Hangs a Tale (Jeffrey Archer) 278 309 10%<br />
Women and the Weight Loss Tamasha (Rujuta Diwekar) 106 122 <strong>13</strong>%<br />
The Oath of the Vayuputras (Amish Tripathi) 210 245 14%<br />
Shantaram (Gregory David Roberts) 305 377 19%<br />
22. Industry discussions conducted by <strong>KPMG</strong> in India<br />
© 20<strong>13</strong> <strong>KPMG</strong>, an Indian Registered Partnership and a member firm of the <strong>KPMG</strong> network of independent member firms affiliated<br />
with <strong>KPMG</strong> International Cooperative (“<strong>KPMG</strong> International”), a Swiss entity. All rights reserved.
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