FICCI-KPMG-Report-13-FRAMES

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54 The power of a billion: Realizing the Indian dream “ Capacity rationalization by newsprint manufacture across the globe is due to continuous reduction of newsprint consumption in North America and Europe which is driven by penetration of new media. Continuing trend of closure or capacity rationalisation by newsprint manufacturer may pose risk of newsprint supply in a longer run for countries like India with high newsprint consumption “ - Mohit Jain Director-Business and Commercial, The Times of India Group Magazines continue a sluggish growth The magazine industry witnessed a growth rate of 1 percent in 2012 and was valued at INR 13 billion. As readers demand more focused content, the demand for the general content category continued to decline. The industry feels that general content and news magazines is a fading segment, whereas special interest magazines and niche content magazines have good potential to be of interest to readers with a monetisation potential in the long run. Revenue share of magazines in print media Industry experts believe that going forward, additional requirements of newsprint will largely be fulfilled by import of newsprint. To compete with the imported newsprint, domestic newsprint manufacturing companies are not able to increase prices leading to tremendous financial pressure and no incentive for any manufacturer to add to existing capacity. Industry anticipates that the newsprint prices will be stable in 2013; however, if the rupee depreciates against the dollar, landed costs may increase. Significant unused capacity in the global newsprint supply chain due to the declining consumption in the West has made newsprint imports competitive and a major source of meeting domestic newsprint needs. Source: KPMG in India analysis Newsprint price © 2013 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Source: Crisil research In 2012 newsprint prices were stable, giving some respite to the publishers in a challenging year. Also the gap between the imported newsprint price and the domestic newsprint narrowed in the last quarter of 2012. The gap noted in the earlier period was due to foreign currency exchange fluctuation.
The power of a billion: Realizing the Indian dream 55 Readership trend Top 10 magazines Magazine Language Q3 2012 Q3 2011 Vanitha Malayalam 2271 2590 Pratiyogita Darpan Hindi 1894 2025 SamanyaGyan Darpan Hindi 1733 - - India Today English 1526 1636 Saras Salil Hindi 1351 1941 Meri Saheli Hindi 1205 1209 Karmakshetra Bengali 1183 1047 Malayala Manorama Malayalam 1053 1307 General Knowledge Today English 1047 1087 Cricket Samrat Hindi 1044 1159 Source: IRS Q3 2012 and IRS Q3 2011 Top 10 Hindi magazines Magazine Q3 2012 Q3 2011 Pratiyogita Darpan 1894 2025 SamanyaGyan Darpan 1733 – – Saras Salil 1351 1941 Meri Saheli 1205 1209 Cricket Samrat 1044 1159 India Today 966 1116 Grehlakshmi 909 983 Grin Shobha 873 990 Champak 725 859 Vanitha 702 777 Source: IRS Q3 2012 and IRS Q3 2011 © 2013 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
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Music The success of the iTunes mod
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06 Round up of the year that was Th
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FICCI 2013 143 “ The Amendments t
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09 Outlook for the year The power o
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11 Technology The power of a billio
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Acknowledgement We acknowledge the
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FICCI-KPMG-Report-13-FRAMES

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