FICCI-KPMG-Report-13-FRAMES

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148 The power of a billion: Realizing the Indian dream Animation revenues include revenues from work outsourced to India (animation services), locally created animation movies and revenues earned from animation used in commercials (animation production). VFX revenues include revenues generated from shots created for producers for domestic and international movies. Source: Industry discussions conducted by KPMG in India “ While release of six animated movies in 2012 was a mile stone for Indian Animation industry, the key to success still lies in moving Animation genre from kids to family entertainment.” “Central government’s pro active intervention in to signing co-production treaties with animation relevant countries and encouragement for creating original animated content from India will go a long way in stabilizing the industry. “ - Ashish S K CEO, Reliance Animation © 2013 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Animated films - a large, growing market globally The animation-film category has expanded significantly in recent years, both in terms of releases and box-office collection. Of the top 100 grossing movies released in Hollywood in 2012, 13 were animated. Number of Animated Movies in top 100 worldwide collecton Source: www.boxofficemojo.com
The power of a billion: Realizing the Indian dream 149 Top 10 highest grossing animation films worldwide Rank Title Studio Worldwide gross collection (USD million) 1 Toy Story 3 Pixar USD 1,063.2 2 The Lion King Walt Disney USD 951.6 3 Finding Nemo Pixar USD 921.7 4 Shrek 2 DreamWorks USD 919.8 5 Ice Age: Dawn of the Dinosaurs Blue Sky USD 886.7 6 Ice Age: Continental Drift Blue Sky USD 875.3 7 Shrek the Third DreamWorks USD 798.9 8 Shrek Forever After DreamWorks USD 752.6 9 Madagascar 3: Europe’s Most Wanted DreamWorks USD 742.1 10 Up Pixar USD 731.3 Source: BoxOfficeMojo.com The India story The Indian animation industry comprises of independent animation studios like DQ Entertainment and Green Gold Animation, Indian divisions of international studios like Rhythm and Hues and Technicolor, animation divisions of large Indian houses like Tata Elxsi and Reliance Animation and several small independent studios. It is estimated that there are about 300 animation companies in India employing more than 12,000 people with nearly a quarter working as freelance animators. 1 Outsourced work remains a significant component (63 percent) 2 of industry revenues. Indian players are primarily focussed on labour-intensive production and postproduction activities at the lower end of the value chain although some firms are moving up the value chain. While there are a few firms with world-class capabilities, there is a need for a wider section of the industry to upscale their capabilities by focusing on creation of proprietory content; unfortunately India has so far been unable to offer a larger domestic market to support this transition. Content development and pre-production activities for the domestic and the outsourcing markets are at a nascent stage in India. However, this is expected to gain momentum owing largely to corporate e-learning programs and to universities offering degree courses in animation. This requirement for content, added to the inclination of corporates (especially in the US) to outsource custom content development, is likely to be an opportunity for animation content development companies in India. 01. Economic Times 8 Jul 2012 02. KPMG in India analysis Revenue distribution of the Indian animation industry Growth in the childrens’ television genre and the six theatrical releases in 2012 manifested in a greater share of revenue for these segments as compared to direct to DVD content. Revenue distribution of animation industry Source: Industry discussions conducted by KPMG in India © 2013 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
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Acknowledgement We acknowledge the
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FICCI-KPMG-Report-13-FRAMES

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