FICCI-KPMG-Report-13-FRAMES

The power of a billion: Realizing the Indian dream 155
Post Production: The future
of entertainment
The post production segment is poised for stupendous
growth as Indian filmmakers discover the magic of
digitisation. Technology has revolutionised the very process
of filmmaking, especially at the post-production stage. This
has given rise to a plethora of digital labs and studios in
India catering to new age editing, Digital Intermediate (DI)
and other digital processes.
The sector is currently estimated at INR 15.5 billion and
is expected to grow at a CAGR of 16 percent by 2017. Key
contributors to growth are established segments such as DI
and also newer ones such as Restoration and Conversion.
Additionally, the digital revolution has made the video
editing work flow process quicker,from time-consuming
(tape to tape) linear video editing to online editing suites
and to computer hardware and video editing software such
as Adobe Premier ® , Final Cut Pro ® , as well as incorporation
of Cloud technologies for storage and technology/software
access.
The post production segment has moved focus from
analogue to new age digital processes. Colour correction
via telecine on tapes for edit has replaced the traditional
rushes printing process in the processing lab. The Steen
beck method of editing analogue rush prints in a linear
manner has given way to film editing on non-linear
software-based systems such AVID/FCP. DI processes have
moved up from 2K resolution to 4K resolution for greater
detail and quality. The final deliverables for film outputs have
increased from only analogue 35mm prints to Digital DCPs,
High-Definition tapes and web deliverables and 35mm
prints. The production and post production stages are also
converging. Today, it is possible to shoot an entire film/
sequence on a set without actually being on location in, say,
another country. This does involve a considerable amount
of planning involving VFX crews at the pre-production stage
with relevant software. Mobile Data Management systems
for digital camera acquisition, On Set DITs (Digital Imaging
Technicians) and VFX pre-visualisation will gain more
relevance.
“
India has grown exponentially, as the global
VFX hub, providing world class technocreative
work. To continue this momentum
of growth, and deliver high quality creative
services, the industry must invest in training
the immense talent pool that’s available to
the VFX industry in the country. The effort
to nurture and build creative talent will then
become a critical differentiator for India,
vis-a-vis other countries providing similar
services.
“
- Merzin Tavaria
Co-Founder and Chief Creative Director,
Prime Focus
The road ahead
Segments
(INR in billions)
2012 2013P 2014P 2015P 2016P 2017P CAGR % 2013-17
VFX 7.7 9.3 11.1 13.4 16.1 19.2 20.1%
Post-production 15.5 17.8 20.5 23.8 27.8 32.6 16.0%
Total 23.2 27.1 31.6 37.2 43.9 51.8 17.4%
Source: KPMG in India analysis
Source: KPMG in India analysis
Although the outlook for the Animation, VFX and Post
Production Indian industry is positive, capitalising on
future potential will depend upon the industry’s ability to
deal with present challenges and government support, a
critical factor for animation given competition from other
countries.
The opportunity for this segment lies in tapping the
growth potential of the market through expansion beyond
traditional markets and segments into areas like education,
introduction of local content guidelines by the government,
better training of manpower and measures to promote
greater awareness which will benefit all stakeholders
involved.
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with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.