FICCI-KPMG-Report-13-FRAMES
FICCI-KPMG-Report-13-FRAMES
FICCI-KPMG-Report-13-FRAMES
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The power of a billion: Realizing the Indian dream <strong>13</strong>9<br />
Some of the major concerts by Indian artists held in 2012:<br />
Concerts Artist Country Period Description<br />
OzAsia<br />
Festival 68<br />
UK Tour 69<br />
Kailash Kher<br />
Australia<br />
New Zealand<br />
UK<br />
September,<br />
2012<br />
OzAsia Festival plays host to 20 performances and 73 events<br />
featuring 300 artists and presenters from various countries.<br />
UK tour along with band covered 20 cities and tickets<br />
were priced between £25 and £75. Kailash Kher has also<br />
performed in other countries like USA, Pakistan and South<br />
Africa<br />
Roop Kumar<br />
Rathod and<br />
Sunali Rathod 70<br />
Roop Kumar<br />
Rathod and<br />
Sonali Rathod<br />
UK<br />
September,<br />
2012<br />
The artists toured 3 cities in UK<br />
Kumar Sanu<br />
and Alka Yagnik<br />
Concert 71<br />
Honey Singh<br />
Concert 72<br />
Kumar Sanu and<br />
Alka Yagnik<br />
Honey Singh,<br />
Money Aujla,<br />
J-Star, Alfaaz<br />
and DJ Andy<br />
Pakistan June, 2012 The entry ticket was priced at INR 2,000<br />
Bahrain July, 2012 Organisers charged BD15 to BD25 per ticket for the concert.<br />
He also performed in Kenya for the first time in November,<br />
2012<br />
Sunidhi<br />
Chauhan<br />
Concert 73<br />
Sunidhi<br />
Chauhan<br />
Bahrain<br />
New Zealand<br />
October, 2012<br />
June, 2012<br />
Tickets were priced between BD3 and BD30 per person. Part<br />
of the proceeds from the event was given to Bahrain Mobility<br />
Centre.<br />
New Zealand event’s tickets were priced between USD 40 -<br />
USD 150<br />
Shankar,<br />
Ehsaan and Loy<br />
Concert 74<br />
Shankar, Ehsaan<br />
and Loy<br />
UAE June, 2012 The event was organised at Oman International Exhibition<br />
Centre which recently opened doors for entertainment<br />
shows after 18 years.<br />
They also performed for the first time in Australia in February,<br />
2012.<br />
Key industry challenges<br />
Piracy<br />
The Indian Music Industry (IMI), the umbrella organization<br />
of the music industry that is responsible for combating<br />
piracy in India, estimates that the industry faces losses of<br />
INR 200 billion every year due to copyright infringement 75 .<br />
The International Federation of the Phonographic Industry<br />
(IFPI) estimates that around 54 percent Internet users<br />
in India access illegitimate services monthly 76 . This<br />
represents a huge opportunity, if at least some of them<br />
can be migrated to licensed services. In March 2012, the<br />
organization obtained mandatory injunction orders from the<br />
Calcutta High Court directing 387 Internet service providers<br />
to block 104 music copyright-infringing web sites 77 .<br />
However, the industry feels that the ruling had limited<br />
success and expects stringent action from government to<br />
eradicate unauthorized use of content.<br />
The industry is working towards making legal and<br />
affordable music available through digital platforms which<br />
68. http://www.radioandmusic.com/content/editorial/news/kailash-kher-perform-ozasia-fest<br />
69. http://www.ethnicnow.com/channels/editors-choice/press-release/1/6792/kailash-kher-uk-tourapril-2012.html<br />
70. http://www.songkick.com/artists/260264-roop-kumar-rathod<br />
71. http://www.themusicbeats.net/topics/kumar-sanu-concert-in-karachi-pakistan<br />
72. Factiva research<br />
will dissuade consumers to purchase illegitimate content.<br />
Music cloud services, affordable download options,<br />
subscription models, ad-based free streaming of music<br />
are some of the initiatives which are expected to bring<br />
consumers closer to legitimate music consumption.<br />
Additionally, certain players are taking additional initiatives<br />
to legalize music consumption. T-series, for example, is<br />
issuing licenses at the cost of INR 1,000 per month to<br />
mobile retailers. The license allows a mobile retailer to<br />
legitimately transfer music to customers’ handsets 78 . This is<br />
an initiative to fight piracy at the bottom of the pyramid.<br />
Additional strategies to combat this issue include pursuing<br />
litigation and lobbying for tougher anti-piracy laws,<br />
garnering support from online intermediaries like mobile<br />
service providers and ISPs and spreading awareness<br />
amongst users to refrain from consuming pirated music.<br />
73. Factiva research<br />
74. http://oman.dxbwebsite.com/shankar-ehsaan-loy-set-to-rock-muscateers/<br />
75. Digital Piracy: No Music to Ears, May 04, 2012, Indiabiznews<br />
76. IFPI Digital Music <strong>Report</strong> 20<strong>13</strong><br />
77. The Hindu Business Line, March 15, 2012<br />
78. Industry discussions conducted by <strong>KPMG</strong> in India<br />
© 20<strong>13</strong> <strong>KPMG</strong>, an Indian Registered Partnership and a member firm of the <strong>KPMG</strong> network of independent member firms affiliated<br />
with <strong>KPMG</strong> International Cooperative (“<strong>KPMG</strong> International”), a Swiss entity. All rights reserved.
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