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Annual report 2008 - Altarea Cogedim

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Positioning<br />

Property development<br />

Social aspirations<br />

Property requirements<br />

1 • Urban diversity Mixed projects and new districts<br />

2 • Environmental concerns HQE quality standards, sustainable development<br />

3 • New solidarity Urban regeneration, social housing, retirement housing<br />

4 • Pleasure, free time, leisure Fun shopping, leisure facilities<br />

5 • Authenticity Modernisation of use, redevelopment of historical sites<br />

6 • Personalisation Custom-design, attention to detail and materials<br />

Retail<br />

Consumer trends<br />

Retail concept<br />

1 • Edge-of-town shopping Retail parks et Lifestyle centers no hypermarcket<br />

2 • Leisure shopping Town centre shopping centres<br />

3 • Fun Shopping Urban leisure centres<br />

4 • Time saving shopping Shopping centres in transport hubs<br />

5 • Best prices for everyday shopping Edge-of-town centres with hypermarket<br />

6 • Food safety Wholesale food markets<br />

13

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