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2 - Town of Colchester

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Sampling & Variation<br />

The sample size was 400<br />

residents. Telephone<br />

numbers were generated<br />

through random-digit dialing<br />

to ensure that each residential<br />

telephone number had an<br />

equal probability <strong>of</strong> selection.<br />

Within each household one<br />

adult was randomly selected<br />

to complete the interview.<br />

The sampling error for the<br />

400 interviews in <strong>Colchester</strong><br />

is + 4.5 percentage points at<br />

the 95 percent level <strong>of</strong><br />

confidence. The sampling<br />

error is larger for sub-groups.<br />

This means that there is less<br />

than one chance in twenty<br />

that the results <strong>of</strong> a survey <strong>of</strong><br />

this size and methodology<br />

differs by more than five<br />

percentage points in either<br />

direction from the results<br />

which would be obtained if<br />

all adults in <strong>Colchester</strong> had<br />

been interviewed.<br />

Telephone Survey<br />

As part <strong>of</strong> the process <strong>of</strong> preparing the Plan <strong>of</strong> Conservation and Development, a random sample telephone survey <strong>of</strong><br />

<strong>Colchester</strong> residents was conducted. The questions were designed to address issues identified as part <strong>of</strong> the planning<br />

process and to generate responses that would help guide policy makers, both now and in the future.<br />

• Residents Generally Satisfied - A majority <strong>of</strong> <strong>Colchester</strong> residents felt that the overall quality <strong>of</strong> life in town was<br />

excellent (18%) or good (68%) and felt that the quality <strong>of</strong> life in <strong>Colchester</strong> had remained about the same (44%) or<br />

had gotten better (36%) in the past few years.<br />

• Want To Protect Character - <strong>Town</strong> residents said that <strong>Colchester</strong>’s rural setting (23%) and small town atmosphere<br />

(21%) make it a special place to live. Most residents (53%) wanted the <strong>Town</strong> to do more to protect the rural setting,<br />

small town setting, and other special characteristics.<br />

• Education and Growth Are Main Issues - Residents felt that the most important issues facing <strong>Colchester</strong> were<br />

education (34%), town growth (17%), taxes (6%), and the lack <strong>of</strong> business and industry in town (7%).<br />

• Preserve Natural Features and Open Space - <strong>Colchester</strong> residents wanted the town’s natural resources and open<br />

space protected and felt that the <strong>Town</strong> was doing enough (41%) or needed to do more (48%) in this area. Only a few<br />

town residents (6%) felt the <strong>Town</strong> had done enough to acquire more land for parks and open space and most residents<br />

(66%) were willing to see their taxes raised to pay for it.<br />

• Attract More Business - Most residents (56%) thought that attracting more business and industry to town would<br />

make <strong>Colchester</strong> a better place to live. Most residents (53%) also wanted the town to do more to expand tax revenues<br />

from business and industry. While there was no clear consensus on whether the town should encourage business<br />

growth in and near the town center and discourage it in outlying areas, a majority <strong>of</strong> town residents (72%) wanted<br />

more retail development in Westchester.<br />

• Community Facilities - Most <strong>Colchester</strong> residents gave the public schools high grades and were supportive <strong>of</strong><br />

education programs. A majority <strong>of</strong> residents favored building a community center (68%) and developing more<br />

recreation fields (62%).<br />

• Taxes Are Reasonable - Most <strong>Colchester</strong> residents (56%) believed that the amount they paid in taxes was about<br />

right considering the level and quality <strong>of</strong> services they received from the town.<br />

20

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