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Final Progress Advisory Panel Report - Knight Program in ...

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Conduct Regular Market Research<br />

Research to understand and document the market should be part<br />

of the regular rout<strong>in</strong>e. Research should <strong>in</strong>clude:<br />

• Annual onl<strong>in</strong>e surveys – a consumer survey of major employers’<br />

staff (hous<strong>in</strong>g, retail, enterta<strong>in</strong>ment) and another consumer<br />

survey of college students and their parents related to hous<strong>in</strong>g<br />

and safety.<br />

• Formal hous<strong>in</strong>g market research beyond students – bankable,<br />

don’t skimp.<br />

• Visitor research – should recognize a dist<strong>in</strong>ct place-brand for<br />

Canal Park (versus other parts of downtown) and better analyze<br />

responses from females because they make more than 80<br />

percent of the decisions relative to purchases.<br />

It might be possible to partner with universities, real estate and<br />

realtor organizations, and others to help generate, track, and report<br />

the data <strong>in</strong> a standardized format on a quarterly schedule. That<br />

could be supplemented with niche studies that are critically important<br />

for identify<strong>in</strong>g gaps and opportunities <strong>in</strong> the market.<br />

<br />

Arts and Economic Development<br />

The number of recommendations to grow the arts and, <strong>in</strong> turn,<br />

the economy, underscores their importance <strong>in</strong> mak<strong>in</strong>g the Duluth<br />

Creative Corridor work.<br />

Institute a Connected Multi-Node Strategy<br />

The centerpiece is a connected multi-node strategy that <strong>in</strong>volves<br />

center<strong>in</strong>g art-related activities <strong>in</strong> nodes and creat<strong>in</strong>g strong connections<br />

between them. Nodes should have easy access to transit and<br />

offer urban liv<strong>in</strong>g opportunities.<br />

Concentrat<strong>in</strong>g new growth and <strong>in</strong>vestment <strong>in</strong> key strategic nodes<br />

along key corridors is consistent with Duluth’s 2006 Comprehensive<br />

Land Use Plan and the 2010 Unified Development Code.<br />

Specific strategies <strong>in</strong>clude:<br />

• Build on exist<strong>in</strong>g assets, strengthen<strong>in</strong>g two nodes at a time with<br />

civic <strong>in</strong>vestments while keep<strong>in</strong>g <strong>in</strong> m<strong>in</strong>d the concept of a retail<br />

Various types of arts expressions and arts facilities are used<br />

to br<strong>in</strong>g life and visitors to public spaces and create those<br />

memorable dest<strong>in</strong>ations that residents and visitors want to<br />

visit.<br />

35

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