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4 TRENDS<br />

BUSINESS REVIEW<br />

IN SCHNEIDER ELECTRIC’S CORE MARKETS<br />

> 1. Trends in <strong>Schneider</strong> <strong>Electric</strong>’s core<br />

markets<br />

Industries and machine manufacturers<br />

The industry and machine manufacturers markets continued to<br />

grow signifi cantly in 2011, in the continuity of the sharp rebound<br />

experienced since the economic cycle trough in May 2009.<br />

The dynamics during the year changed though, from a buoyant<br />

start of year, somewhat amplifi ed by the Fukushima earthquake<br />

(customers anticipating orders for fear of electronic components<br />

shortages), towards a weaker second semester, when the OEMs<br />

(original equipment manufacturers) sector in North East Asia (China,<br />

Korea, Taiwan, Japan) was affected by the tight credit policy led by<br />

China government to curb infl ation. However, China infrastructure<br />

and mining sectors continued to grow.<br />

Investments in Western Europe were as well impacted in the second<br />

part of the year, due to the uncertainty generated by the sovereign<br />

crisis, while the US markets enjoyed a relative resilience, notably in<br />

the last four months of the year.<br />

Non residential buildings<br />

In the US, non-residential construction declined on an annual basis,<br />

but experienced signs of sequential improvement starting during the<br />

second semester. Front runners were healthcare, private education,<br />

retail and manufacturing buildings. European countries suffered<br />

from the sovereign debt crisis and austerity measures. In new<br />

e conomies, the non-residential construction market experienced a<br />

dynamic activity generated by the powerful process of urbanisation.<br />

<strong>Schneider</strong> <strong>Electric</strong> solutions and services are designed to monitor<br />

and control system for buildings effi ciency. Our solutions integrate<br />

Residential<br />

In the US, residential construction market sector was negatively<br />

impacted notably by low consumer confi dence and tight lending<br />

conditions. However, starts of multi-family housing has improved<br />

throughout the year, from a very weak level.<br />

In the Eurozone, after a harsh fall of output between 2008 and<br />

2010, the residential market has slightly improved in 2011. Note<br />

that this trend is characterized by large disparities across countries.<br />

On one hand, Iberian countries are still undergoing strong decline<br />

in investment and facing high levels of outstanding inventories.<br />

144 2011 REGISTRATION DOCUMENT SCHNEIDER ELECTRIC<br />

Beyond these regions, very positive evolution of emerging markets,<br />

such as South and Central Americas, Russia, South East Asia,<br />

driven by water and mining investments.<br />

The political events in the Mediterranean countries affected the<br />

investments and projects, notably those linked to Water (Egypt,<br />

Lybia). In the rest of the world, the standardization of the water<br />

treatment plants and a more comprehensive management of<br />

the whole water cycle in large urban environments sustained the<br />

investments.<br />

The mining , minerals and metals sectors grew substantially this year,<br />

with signifi cant investments in countries such as Brazil, Canada,<br />

Russia, and, in the later part of the year, also in Australia, driven<br />

both by the increased consumption of raw materials and a concern<br />

to control and reduce energy consumption.<br />

access control, video surveillance, HVAC, and lighting control on<br />

an open standard systems to maximize buildings effi ciency by<br />

improving the energy consumption and safety of a building.<br />

In 2011, <strong>Schneider</strong> <strong>Electric</strong> has reinforced its Building Energy<br />

and Occupancy Management offer with the integration of Vizelia<br />

and D5X. <strong>Schneider</strong> <strong>Electric</strong> has also acquired Summit Energy, a<br />

Strategic Energy Sourcing leader and Viconics, offering an exciting<br />

suite of wireless thermostats.<br />

Meanwhile, countries such as France are in an intermediate pace<br />

essentially thanks to the support of new housing construction. On<br />

the other hand, Germany and Scandinavian countries have been<br />

far less affected by the debt crisis with a housing market which is<br />

even growing. In Asia Pacifi c, residential construction was relatively<br />

fast growing. In Japan and New Zealand, the end of the year<br />

was marked by large fl ows of reconstruction due to earthquakes<br />

destructions. Finally, in new economies, positive demographic and<br />

urbanisation trends drove the housing constructions.

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