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1 DESCRIPTION OF THE GROUP, AND ITS STRATEGY, MARKETS AND BUSINESSES<br />

R&D STRATEGY<br />

This organisation is based on short lines of communication and<br />

decision-making, rapid mobilisation of Group resources throughout<br />

the world, and dedicated teams in which management is<br />

directly involved.<br />

2.5 Competitors and participants with varied profiles<br />

One can classify <strong>Schneider</strong> <strong>Electric</strong>’s traditional competitors into<br />

two categories:<br />

• large non-specialist manufacturers with diversified<br />

businesses: ABB, Eaton, Emerson, General <strong>Electric</strong>, Johnson<br />

Controls, Honeywell, Mitsubishi <strong>Electric</strong>, Panasonic (formerly<br />

Matsushita), Siemens;<br />

• multinational specialist manufacturers: Cooper, Hager,<br />

Legrand, Omron, Rockwell Automation .<br />

> 3. R&D Strategy<br />

26 2011 REGISTRATION DOCUMENT SCHNEIDER ELECTRIC<br />

Some 87 global customers benefi t from this organisation, including<br />

Air Liquide, GlaxoSmithKline, IBM, Lafarge, Marriott, Nestlé, Procter<br />

& Gamble, Total, Toyota, Veolia Environnement and Walmart.<br />

Other competitors are appearing:<br />

• low-price products, manufacturers notably in low voltage<br />

and for indirect markets: Chint, Legend, Larsen&Toubro .<br />

Among the R&D investments of the last three years, such as the EcoStuxure programme, and the structural<br />

acquisitions, such as Areva T&D distribution or Telvent, <strong>Schneider</strong> <strong>Electric</strong> has built an exceptional R&D capacity<br />

portfolio, combining its acquired knowledge with new expertise, notably in terms of software and engineering systems.<br />

<strong>Schneider</strong> <strong>Electric</strong>’s R&D strategy aims to fully exploit this capacity for generating growth and profi tability by continuing<br />

to give priority to innovation, both in terms of technology and solutions.<br />

3.1 Finalisation of EcoStruxure<br />

The EcoStruxure programme moved from the research to the<br />

development phase in 2010 and was completed at the end of<br />

2011 with the launch of StruxureWare, an integrated software<br />

suite covering all the energy management, process optimisation<br />

and environmental reporting needs of companies (shop fl oor to<br />

top fl oor).<br />

StruxureWare combines <strong>Schneider</strong> <strong>Electric</strong>’s traditional control<br />

solutions with complementary solutions coming from recent<br />

acquisitions for energy optimisation and resources and new<br />

developments management. The relevance of the main choices<br />

for EcoStruxure, such as convergence towards IP networks and<br />

web services integration is shown by the fl exibility of the whole<br />

programme, which <strong>Schneider</strong> <strong>Electric</strong> can easily adapt to specifi c<br />

needs of different target market segments.<br />

This fl exibility is a strategic advantage for integrating acquisitions.<br />

So, just nine months after acquiring Summit Energy, its Dashboard<br />

View solution was expanded into a resource management solution<br />

that is perfectly integrated into the StruxureWare suite. The original<br />

Telvent components have also been integrated into StruxureWare,<br />

six months after the acquisition was fi nalised.<br />

All the StruxureWare components have likewise been designed<br />

for many platforms to allow their use to be extended to meet new<br />

needs. For example, the Remote Services Platform made it possible<br />

to develop monitoring services and remote control of equipment in<br />

a few weeks, allowing the service strategy for the installed base to<br />

be accelerated.<br />

With StruxureWare, <strong>Schneider</strong> <strong>Electric</strong> is in a position to fully<br />

profi t from the market maturity and from the anticipated market<br />

consolidation in energy management to thus reinforce its leadership.

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