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1.3 The emergence of sustainable cities<br />

The energy challenge becomes clear in cities, which now contain<br />

50% of the world’s population, responsible for 75% of global energy<br />

consumption and 80% CO emissions.<br />

2<br />

These cities are still growing: by 2050, 70% of the world’s<br />

population will live in an urban environment. Taking into account<br />

demographic growth, over the next 40 years urban capacity will<br />

have to undergo a development equivalent to that experienced over<br />

the last 4,000 years.<br />

1.4 A new geographical balance<br />

The new economies now represent 50% of global GDP and may<br />

reach 65% by 2015.<br />

They account for 90% of the growth in energy needs over the<br />

next 40 years, combining demographic pressure, industrialisation,<br />

urbanisation, and increase in wealth. Millions of men, woman and<br />

children will see their living standards rise.<br />

The driver of global growth is now the new economies – and should<br />

continue to be for years to come.<br />

1.5 A company focussed on growth<br />

From steel to electricity and onto energy management, the Company<br />

created 175 years ago has experienced signifi cant changes in its<br />

activities in order to position itself for growth.<br />

1836-1980: The family SME becomes a major<br />

player<br />

1836: Adolphe and Joseph-Eugène <strong>Schneider</strong> move their foundries<br />

to Creusot and create <strong>Schneider</strong> & Cie two years later. The company<br />

experiences continued development in heavy machinery and<br />

transportation equipment, and becomes an extremely diversifi ed<br />

conglomerate.<br />

1975: Merlin Gerin, one of the top manufacturers of electrical<br />

distribution equipment in France, joins the Group, already present in<br />

the electricity sector since the late 19th century.<br />

1981-2001: The Group refocuses on the<br />

electricity sector<br />

1988: acquisition of France’s Telemecanique, a pioneer in remote<br />

control systems for electric motors.<br />

1991: a major acquisition in the US with the takeover of Square D,<br />

leader in the North American electrical equipment sector.<br />

1997: sale of building and public works company Spie Batignolles.<br />

The Group’s refocusing on the electricity sector is now complete.<br />

1999: the name <strong>Schneider</strong> <strong>Electric</strong> represents the Group’s new<br />

direction and provides a clear indication of its expertise in the<br />

electricity sector. The Group acquires Lexel, Europe’s second<br />

largest supplier of installation systems and control solutions.<br />

DESCRIPTION OF THE GROUP, AND ITS STRATEGY, MARKETS AND BUSINESSES<br />

GLOBAL SPECIALIST IN ENERGY MANAGEMENT<br />

With growth come constraints: infrastructures that lack capacity,<br />

congestion, increased consumption, competition for jobs and skills,<br />

economic diffi culties and ecological ambitions.<br />

To withstand, survive and develop, the cities must become more<br />

sustainable: more intelligent, more effi cient, more liveable.<br />

This will be one of the major challenges over the coming years.<br />

In order to guarantee its sustainable growth strategy, <strong>Schneider</strong><br />

<strong>Electric</strong> already has a signifi cant presence in these new economies,<br />

holding strong positions in Asia (ex Japan), Africa, the Middle East,<br />

Latin America and Mexico, Eastern Europe and Russia.<br />

The Group’s organisation refl ects this new economic balance, since<br />

the <strong>Schneider</strong> <strong>Electric</strong> regional offi ces are found in North America,<br />

Europe and Asia.<br />

2000: acquisition of Crouzet Automatismes, a French leader in<br />

electronic control, small automation devices and customised<br />

sensors, and Positec, a European leader in motion control. Creation<br />

of a joint venture with Toshiba called <strong>Schneider</strong> Toshiba Inverters<br />

(STI) to develop, manufacture and market both partners’ industrial<br />

speed drives. STI, of which <strong>Schneider</strong> <strong>Electric</strong> holds a 60% stake,<br />

leads the global industrial speed drive sector. Launch of <strong>Schneider</strong><br />

<strong>Electric</strong> Ventures fund with capital of EUR50 million, to acquire<br />

interests in innovative start-ups with technologies that can enhance<br />

the Group’s offering.<br />

2001: acquisition of Legrand, a leader in installation systems and<br />

control solutions. The European Commission vetoes the merger,<br />

obliging <strong>Schneider</strong> <strong>Electric</strong> to sell its stake in Legrand. The Court<br />

of First Instance of the European Communities will overrule the<br />

Commission’s decision in October 2002.<br />

2002-2011: Strategic transformation<br />

At the turn of the 2000s, <strong>Schneider</strong> <strong>Electric</strong> radically rethinks its<br />

growth strategy, setting itself three goals:<br />

• to ensure a more balanced exposure to its strategic end markets;<br />

• to enhance its portfolio of traditional activities (electricity<br />

distribution, automation and industrial control); and<br />

• to anticipate the future energy requirements of companies and<br />

individuals.<br />

2011 REGISTRATION DOCUMENT SCHNEIDER ELECTRIC<br />

17<br />

1

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