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2 SUSTAINABLE DEVELOPMENT SCHNEIDER ELECTRIC, A RESPONSIBLE CORPORATE CITIZEN 82 > WHO IS A PERSON AT THE BASE OF THE PYRAMID? “Base of the pyramid” is a term widely used today to refer to those with the lowest income either in the world or in a given country. Whether seen in absolute terms (income of less than US$1.25 per day in “purchasing power parity” terms according to the World Bank) or in relative terms (income of less than 60% of the average income for the European Union), poverty affects people in marginalised situations (infrastructure, isolation, poor access to banking structures, etc.). Specifi c approaches are required to meet these challenges and to contribute to reducing poverty. Organisation Management The program is managed by the Sustainable Development Offi ce. The BipBop program management team has been strengthened in 2010 in line with the ambitious objectives set for it in the One REGISTRATION DOCUMENT 2011 SCHNEIDER ELECTRIC program. The team is now spread equally between France and India: • a BipBop solutions Business Development Director; • an Offer Creation Director based in Bangalore (India); • a Welfare Investment Director, who manages the Schneider Electric Energy Access social welfare fund; • a Training Programs Director; • BipBop correspondents in key countries (India, Senegal, Nigeria, South Africa, Brazil, etc.). Rollout BipBop operates through its local presence in the countries concerned by the energy access problem to achieve its goals. With a few rare exceptions, all projects initiated benefi t from monitoring by employees of Schneider Electric entities operating in the country. These employees constitute a network of key contact people for the design, management and monitoring of projects. Their involvement may be part or full time. They contribute their knowledge of the local context (organisation of civil society, local authorities, the private sector) and guarantee that the project is aligned with local needs. Their presence is of crucial importance for the long-term oversight of projects in which Schneider Electric is involved. The main areas targeted by BipBop are India, Bangladesh, China, South Asia, Sub-Saharan Africa and South America. Three key performance indicators were set in the Planet & Society Barometer for the duration of the One program (2009-2011): Objectives for Year-End-2011 2011 2010 2009 2008 1. 1,000,000 households at the Base of the Pyramid have access to energy thanks to Schneider Electric solutions 2. 10,000 young adults at the Base of the Pyramid 1,291,768 891,058 260,000 0 trained in the energy management professions 3. 500 entrepreneurs at the Base of the Pyramid set up 12,318 4,742 2,150 0 their activities in the energy management fi eld NM = indicator not monitored. 391 209 125 0 The 2008 performance serves as a starting value for the Planet & Society Barometer One program between 2009 and 2011. Please refer to pages 90 to 92 for the methodological presentation of indicators, and the following pages for the analysis of the results (pages 84 for indicator 1, 84-85 for indicator 2 and 88 for indication 3). Highlights of 2011 • indexation of the performance incentives for the Executive Committee members to one of more components of the Planet & Society Barometer, chosen according to their fi eld, for example, Access to Energy for the Population at the Base of the Pyramid, for managers in the Asia-Pacifi c and EMEAS zones; • two out of three BipBop targets were exceeded as a result of the energy access solutions implemented in the new countries (Kenya, Burkina Faso and Sierra Leone in particular) and as a result of the launch of new training programs. Social welfare investment (Business) In July 2009, Schneider Electric announced the creation of a global social welfare investment fund called Schneider Electric Energy Access (SEEA), with an initial capital of EUR 3 million. At December 31, 2011, the following amounts were managed by the fund: • EUR 3,000,000 in capital invested by Schneider Electric; • EUR 1,000,000 in capital invested by Schneider Energie Sicav Solidaire; • EUR 2,000,000 in capital invested by Phitrust Partenaires;
Approach Created with the support of the Crédit Coopératif, the fund’s mission is to support the development of entrepreneurial initiatives worldwide that will help the poorest populations obtain access to energy. It will invest in specifi c projects: • help jobless individuals create businesses in electricity; • promote the development of businesses that provide access to energy in rural or suburban areas in developing countries; • support the deployment of innovative energy access solutions that use renewable energies for people at the Base of the Pyramid. The SEEA fund brings together different stakeholders by encouraging Schneider Electric’s employees and business partners > SEEA FUND INVESTMENT POLICY Action plans Sectorial specialization Geographical targets Methodological rules Investment type Investments in France International projects �� La Foncière Chenelêt is a Chenelêt Group employment opportunity company formed to counter energy precariousness by creating energy-effi cient social housing. Moreover, construction sites bring together employment opportunity companies and conventional fi rms to promote rehiring of the unemployed. The SIDI (International Solidarity for Development and Investment) is an investment fund that assigns priority to the impact on development relative to return. The fund is an important partner of SEEA and is particularly active in the microfi nance sector. Solasyst is a company of “La Varappe” employment opportunity group based in Aubagne, France. The company specialises in renewable energy solutions and has developed specifi c skills in SUSTAINABLE DEVELOPMENT SCHNEIDER ELECTRIC, A RESPONSIBLE CORPORATE CITIZEN around the world to play an active role in this commitment. This socially welfare investment structure, designed by Schneider Electric to promote responsible development, constitutes a response to the new French legislation on employee savings plans. In 2011, 2,137 Group employees in France showed their interest in the BipBop program by investing a little over EUR 3.3 million (see page 78 ). The aim of the SEEA fund is to promote development while protecting the assets under management. Accordingly, it has adopted strict management rules, such as: • always invest in partnerships with recognised players; • never take a majority shareholding; • always ensure sustained company support (help develop a business plan, technical advice, etc.) to deliver the optimum social effi cacy while minimising risk. France projects �� integrated solar panel installation. Backed by SEEA’s investment, Solasyst will open two new branches in the south of France. Partnership with the ADIE Schneider Electric set up a project two years ago in partnership with the Association pour le Droit à l’Initiative Économique (ADIE) to help entrepreneurs start electricity-related businesses. The goal is three-fold: • help individuals who have in some cases been out of the workforce for several years create their own jobs in a promising industry; • contribute to the local economy; • promote the electrical profession. The project targets entrepreneurs who do not have access to bank loans, notably the unemployed and low-income individuals. Schneider Electric and Schneider Initiatives Emploi, an association that nurtures spin-offs, fi nance part of the microloans granted to REGISTRATION DOCUMENT 2011 SCHNEIDER ELECTRIC 83 2
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distinctions that are both an achie
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Sales by geography 18% Rest of the
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1 Description of the Group, and its
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1.3 The emergence of sustainable ci
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DESCRIPTION OF THE GROUP, AND ITS S
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274 PERSONS RESPONSIBLE FOR THE REG
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Schneider Electric SA Headquarters:
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