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G o v e r n a n c e<br />

Information and public awareness<br />

009 Public education and awareness<br />

Description<br />

This indicator reports on communication plans, staff and<br />

budget allocations, and public awareness programs initiated<br />

by various sectors, and the different communication channels<br />

used to promote public awareness.<br />

Rationale<br />

The development and implementation of a well-conceived<br />

communication plan promotes increased awareness and<br />

education of the general public regarding the value and<br />

benefits of coastal and marine resources, the issues<br />

affecting the environment, and the need for coastal<br />

management to protect and conserve these resources.<br />

Data Requirements<br />

• Communication plan<br />

• Budget and staff allocation for implementation of<br />

communication plan<br />

• Local government’s facilities for public access to<br />

information<br />

• Local awareness programs<br />

• Frequency of community participation activities<br />

• Number of participants in community participation<br />

activities<br />

Results<br />

A communication plan was developed in 2000 at the<br />

provincial level in line with the implementation of ICM in the<br />

Batangas Bay Region. From 1996 to 2007, the financial<br />

source for the implementation of the communication plan was<br />

part of the PhP500,000 allocation for the BBREPC. Currently,<br />

PhP400,000 is allocated for public awareness on the<br />

environment, which is separate from the BBREPC budget.<br />

There is no dedicated communication staff, but the three ICM<br />

personnel of PG-ENRO are responsible for the coordination<br />

and implementation of the communication plan.<br />

The Province maintains an Environment Library (since<br />

2000) and a website, www.batangascoastalink.net (since<br />

2004), to promote public awareness. Mabini, through its<br />

CRM Board, has established a website<br />

(www.mabini.gov.ph) as a source of information for coastal<br />

resources management. Some municipalities also maintain<br />

websites featuring various facts in their communities. Radio<br />

broadcasts, environment corner in broadsheets and several<br />

public awareness campaigns initiated by various sectors<br />

are also conducted regularly.<br />

42 State of the Coasts of Batangas Province

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