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G o v e r n a n c e<br />
Information and public awareness<br />
009 Public education and awareness<br />
Description<br />
This indicator reports on communication plans, staff and<br />
budget allocations, and public awareness programs initiated<br />
by various sectors, and the different communication channels<br />
used to promote public awareness.<br />
Rationale<br />
The development and implementation of a well-conceived<br />
communication plan promotes increased awareness and<br />
education of the general public regarding the value and<br />
benefits of coastal and marine resources, the issues<br />
affecting the environment, and the need for coastal<br />
management to protect and conserve these resources.<br />
Data Requirements<br />
• Communication plan<br />
• Budget and staff allocation for implementation of<br />
communication plan<br />
• Local government’s facilities for public access to<br />
information<br />
• Local awareness programs<br />
• Frequency of community participation activities<br />
• Number of participants in community participation<br />
activities<br />
Results<br />
A communication plan was developed in 2000 at the<br />
provincial level in line with the implementation of ICM in the<br />
Batangas Bay Region. From 1996 to 2007, the financial<br />
source for the implementation of the communication plan was<br />
part of the PhP500,000 allocation for the BBREPC. Currently,<br />
PhP400,000 is allocated for public awareness on the<br />
environment, which is separate from the BBREPC budget.<br />
There is no dedicated communication staff, but the three ICM<br />
personnel of PG-ENRO are responsible for the coordination<br />
and implementation of the communication plan.<br />
The Province maintains an Environment Library (since<br />
2000) and a website, www.batangascoastalink.net (since<br />
2004), to promote public awareness. Mabini, through its<br />
CRM Board, has established a website<br />
(www.mabini.gov.ph) as a source of information for coastal<br />
resources management. Some municipalities also maintain<br />
websites featuring various facts in their communities. Radio<br />
broadcasts, environment corner in broadsheets and several<br />
public awareness campaigns initiated by various sectors<br />
are also conducted regularly.<br />
42 State of the Coasts of Batangas Province