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Cosmetic Surgery and Beauty Magazine #67

Cosmetic Surgery and Beauty is the go-to magazine for anyone considering an aesthetic procedure. Covering a huge range of treatments with in-depth expert interviews and hundreds of before and after photos.

Cosmetic Surgery and Beauty is the go-to magazine for anyone considering an aesthetic procedure. Covering a huge range of treatments with in-depth expert interviews and hundreds of before and after photos.

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eauty feature & spa<br />

Behind<br />

the scenes<br />

Sydney hair extension specialist<br />

Joseph Mourad with Mya <strong>and</strong> Mel B<br />

DON’T WAIT YEARS GROWING OUT A<br />

SHORT HAIRCUT – YOU CAN NOW GET<br />

SEXY, LONG HAIR IN ONE AFTERNOON.<br />

AIMÉE SURTENICH REPORTS<br />

s_bukley / Shutterstock.com<br />

Featureflash / Shutterstock.com<br />

Joseph Mourad is your go-to man for quality “I can’t believe they’re<br />

not real” hair extensions. His salon in Sydney’s Double Bay, Joseph<br />

Mourad Hair & <strong>Beauty</strong>, is the hot spot for premium quality human<br />

Jhair extensions, applied with expert precision <strong>and</strong> care by Mourad himself.<br />

With the likes of Mir<strong>and</strong>a Kerr, Mya <strong>and</strong> Mel B on his client list, Mourad<br />

knows how to turn hair from drab to fab. With more than 30 years’<br />

experience in the hairdressing industry, his skills are highly sought after –<br />

especially for his ability to create beautiful, longer hair with hair extensions.<br />

‘Hair extensions are about giving people beautiful <strong>and</strong> strong hair,’ says<br />

Mourad. ‘Extensions provide volume, length <strong>and</strong> manageability – <strong>and</strong><br />

make getting ready for a night out or special occasion so much easier. It’s<br />

also surprisingly affordable.’<br />

Mourad prides himself on using only the highest quality human hair<br />

extensions. He is skilled in all hair extension techniques but his preferred<br />

method is the innovative ultrasonic cold fusion technique.<br />

The ultrasonic cold fusion technique allows for multi-str<strong>and</strong> bonding,<br />

making the whole process effi cient <strong>and</strong>, importantly, preserving the<br />

strength <strong>and</strong> integrity of your natural hair. Bonding clinical keratin with<br />

keratin found in the hair shaft, the extensions are attached to the natural<br />

hair very close to each other so there are no telltale signs.<br />

‘The technology is so advanced <strong>and</strong> the bonding so seamless,’ says<br />

Mourad. ‘It achieves impeccable results <strong>and</strong> the extensions can be<br />

completely undetectable to the eye. And, because there is no use of<br />

heat, glue or clips to bond the extensions, the client’s natural hair is not<br />

compromised or damaged.’<br />

When applying the extensions, emphasis is placed on properly blending<br />

colour <strong>and</strong> thickness with the natural hair. Attached str<strong>and</strong> by str<strong>and</strong>, the<br />

extensions can be attached to long, short, straight or wavy hair as long as<br />

the natural length is more than 2cm.<br />

Each str<strong>and</strong> has about 20 hairs in it <strong>and</strong> a full head can take from<br />

100 to 300 str<strong>and</strong>s, depending on the required thickness. In just a few<br />

hours, hair is transformed from short, thin str<strong>and</strong>s to thick, long locks. ‘The<br />

latest advances provide long <strong>and</strong> voluminous hair without the need to wait<br />

for natural hair to grow out,’ says Mourad. ‘It can completely transform<br />

your look.’<br />

Extensions can last anywhere between six <strong>and</strong> 12 months. Once<br />

attached, the extensions can be treated as normal. ‘Care for your extensions<br />

the way you would your natural hair,’ Mourad advises. ‘It’s important to be<br />

particularly careful when combing <strong>and</strong> blow-drying your hair. However, hair<br />

extensions can be cut <strong>and</strong> coloured just like your natural hair.’<br />

When applied by a renowned hair extension specialist, you can enjoy<br />

a full head of fl owing, thicker hair – <strong>and</strong> look forward to a good hair day,<br />

every day. Gone are the days of waiting what seems like an eternity to<br />

grow out a shorter haircut, or berating Mother Nature for not bestowing<br />

thick <strong>and</strong> healthy tresses. With hair extensions by Joseph Mourad, you<br />

can rock fl owing locks to rival the celebrity set. csbm<br />

www.cosbeauty.com.au 111

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