Cosmetic Surgery and Beauty Magazine #67

feature
PRP
Hot!
Back in 2011, Angelina Jolie propelled Platelet Rich Plasma (PRP) injections into the public eye, when
it was rumoured the actress had received the treatment to boost collagen in her face. Since then, stars
like Kim Kardashian have jumped on board the “vampire facial” phenomenon, even using social media
to share mid-treatment selfies!
But what exactly is PRP, and what does the treatment involve? PRP calls upon the body’s own repair
mechanisms to kick-start cellular process in the skin. During treatment, a sample of the patient’s own
blood is extracted and centrifuged to create a concentration of blood platelets. This concentration is
then reinjected into the treatment site. Once injected, the platelets deliver growth factors to the tissue
and communicate with the body’s own stem cells to boost natural rejuvenation processes.
Cosmetically, PRP can be used to reduce the appearance of fine lines and wrinkles, homogenise
skin texture and clear impurities. By fuelling the skin with a concentrated cocktail of rejuvenating
powerhouses, PRP can help turn back the ageing clock.
Belly button surgery
Innies vs outies? It can now be surgically rigged. Belly
button surgery came into fruition solely to transform
protruding belly buttons to look like their internal
counterparts.
Most ‘outie’ belly buttons are actually small
umbilical hernias. Surgeons can repair the hernia with
an umbilicoplasty – or a small incision on the upper
surface of the belly button that turns it into an innie. The
associated scar will be invisible, located on the roof of
the resulting ‘innie’.
Beautifying the buttocks
Buttock enhancement is on the up. According to the American Society for
Aesthetic Plastic Surgery (ASAPS), there were 11,527 buttock augmentation
procedures performed in 2013, a 58 percent increase from 2012.
Indeed, the president of ASAPS Dr Jack Fisher explains there’s an increasing
call for shapely buttocks in today’s cosmetic surgery population. ‘Over the past
decade, we’ve seen a cultural shift towards a greater acceptance of and a desire
for a rounder, more prominent derriere in specific regions across the country, so
the increase in buttock augmentation procedures is not that surprising,’ he says.
While not to the same extreme here in Australia, there is definitely more and
more patients investigating either fat transfer to the buttocks or augmentation
using implants. The fat transfer procedure involves suctioning fat from other
parts of the body using liposuction, purifying it, and then reinjecting it to boost
the buttock area. Augmentation using implants is a more extensive procedure
where an implant is inserted through a single incision across the tailbone. It is
placed inside a surgically created pocket in the gluteus maximus muscle.
Bra line
back lift
Rolls of fat on the back can
be uncomfortable – especially
when wearing a bra – and can
be a great aesthetic concern
to the patient. In the past,
these pockets of fat were
reduced using liposuction,
however today – with the
introduction of the Bra Line
Back Lift – there is a more
efficient way to smooth the
back’s curves. The back lift
surgically removes the back
rolls, and excises any excess
skin, creating a flatter, more
youthful silhouette. The
resulting scar is hidden in
the bra line.
48 www.cosbeauty.com.au