Cosmetic Surgery and Beauty Magazine #67

face
WAKE UP MADE UP
VAL GLOVER-HOVAN, AUSTRALIA’S LEADING LADY OF COSMETIC TATTOOING, SAYS
PERMANENT MAKEUP CAN REPLACE LOST DEFINITION AND COLOUR OF THE LIPS
AND BROWS. TARA CASEY REPORTS.
From the runways of New York, London and Paris to the
red carpet in Cannes, models, actors and celebrities
all tend to have two things in common: well defi ned,
full brows complemented by a set of plump, prominent lips.
Yet for many women, years of over plucking can leave their
brows sparse and, thanks to the natural ageing process,
once clearly defi ned lips can become faded.
‘As our body ages we can lose defi nition of our features;
they no longer appear as prominent and sharp as they
were in youth,’ says Sydney cosmetic tattoo practitioner
Val Glover-Hovan from Cosmetic Tattoo Australia, who for
the last 35 years has helped women redefi ne their features
using permanent makeup. ‘When done well, cosmetic
tattoo can have a signifi cant anti-ageing effect and can help
re-instil a sense of confi dence and youthfulness.’
Having performed cosmetic tattoo procedures on
thousands of women, she understands that no two women
are alike, and that each needs the procedure tailored to
enhance their underlying beauty. ‘We all have different
needs, lifestyles and tastes, and the cosmetic tattoo needs
to refl ect this,’ she says.
Glover-Hovan has carved a career out of making
Australian women look and feel fabulous. ‘When performed
correctly, cosmetic tattooing can enhance and beautify
a woman’s looks,’ she says. ‘This might include creating
defi ned, well-groomed eyebrows, enhanced eye shape
with eyeliner and more youthful-looking lips with colour and
defi nition. The great thing is that all of these treatments last
for many years. It makes me feel good to know I’ve made so
many people feel more beautiful and confi dent throughout
my career.’
According to Glover-Hovan, two of the most popular
procedures are those to enhance the brows and lips.
‘Permanent lip line is suited to people who have no defi nite
lip shape, or for pale, sun damaged or uneven lips and those
that have lost shape as a result of cold sores or injury,’ she
explains. Permanent lip line can also simply add defi nition
for women who want to put more emphasis on their lips.
To further enhance the appearance of the lips, Glover-
Hovan explains clients can choose between a lip line and
blend, which outlines the mouth and blends the colour onto
part of the lips, making the lip line more subtle; or a full lip
colour, with more than 100 shades to choose from. ‘This
is one of the most popular treatments,’ she says. ‘You can
kiss without leaving a trace – no more worry about lipstick
marks on your teeth, glassware or other people.’
Cosmetic tattoo can also bring defi nition to the brows,
enhancing facial symmetry and framing the eyes. With
techniques that allow her to mimic the appearance of hair,
Glover-Hovan believes cosmetic tattooing can result in a
real transformation.
As a specialist and educator in cosmetic tattoo, Glover-
Hovan carefully evaluates facial proportions and symmetry,
as well as hair and skin colouring, before creating a design
that will complement and enhance each client’s features to
reveal a brighter, more attractive appearance. csbm
BEFORE
AFTER full lip tattoo treatment by Val Glover-Hovan
BEFORE
AFTER eyebrow tattooing – an “eye lift” without surgery
– by Val Glover-Hovan
www.cosbeauty.com.au 79