Manual on elective ii - theme parks and attractions

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13 Theme Parks and Attractions canneries which have now been converted into an internationally renowned aquarium (The Monterey Bay Aquarium), as well as specialty shops and restaurants now known as Cannery Row • Sovereign Hill, Ballarat (near Melbourne), Australia – replica of a mine in a former gold rush town in the 1850s Man-made attractions purpose-built to attract visitors The aim of purpose-built attractions is to attract visitors and increase visitor numbers. Satisfying visitors’ needs is essential in the daily operations of these attractions. You can usually find the following types of attractions included in a tour itinerary: • Amusement and theme parks • Zoos and aquariums • Museums and art galleries • Retail shopping Amusement parks Amusement parks originated from pleasure gardens that provided a place for relaxation and temporary escape from the pressures of daily living and work. Visitors are attracted to these parks by the lights, sounds, rides, games of chance, food and a variety of activities. Live entertainment and special events may also be offered in the park to stimulate repeat visitors. Advances in technology mean that amusement parks can be built in any city or even offer temporary attractions to visitors such as a temporary amusement playground. For example, over the years the Hong Kong SAR Winter Carnival has been held at a number of temporary venues such as former Kai Tak airport, Hung Hom Bay and the Tamar site. The concept of the amusement arcade and playground emerged when shopping centre planners and managers came up with the idea of providing video games, pinball machines, playgrounds with bumper cars and boats, a waterslide and other amusement games, all conveniently located inside the shopping centre. Examples: • Sega City Interactive Entertainment Centre, Irvine, California • Seacon Square, Bangkok, Thailand • Lotte World, Seoul, South Korea • West Edmonton Mall, Edmonton, Canada
Theme Parks and Attractions Theme parks A theme park is a destination in its own right, which combines entertainment, food and beverage and shops, and an environment that is different from that found outside its gates. A theme is used to provide a focus for the design, development and operation of such a park. The concept of theme parks was championed by Walt Disney, who in 1955 opened Disneyland in Anaheim, California around Disney's cartoon characters (Mickey Mouse, Donald Duck etc.) and America’s past, present and future. In order to attract new and repeat visitors, a theme park must: • Create a family atmosphere • Be clean and visually pleasing • Provide a wide variety of rides such as roller coasters, water rides; • Provide a wide variety of shows and activities Examples include: • Walt Disney World and Resort, Orlando, USA, Disneyland Resorts in California, USA; Paris, France; Tokyo, Japan and Hong Kong SAR. • Universal Studios, Florida and California, USA; Barcelona, Spain; and Osaka, Japan • Ocean Park, Hong Kong SAR Zoos and aquariums Large collections and displays of animals have served to draw visitors. Some successful zoos create a great deal of public interest and visits because of unusual exhibits, collections of animal species and efforts to recreate the natural setting found in the wild. Some zoos and aquariums include educational elements such as movies showing the behaviour of animals. In order to enhance the visitors’ experience, the management commonly provides opportunities for visitors to participate in interactive activities such as feeding the animals or taking part in animal shows. 14
Page 2 and 3: Manual on Elective
Page 6 and 7: Copyright i Theme Parks and Attract
Page 8 and 9: Introduction iii Theme Parks and At
Page 10 and 11: Contents v Theme Parks and Attracti
Page 12 and 13: 1 Theme Parks and Attractions 1. At
Page 14 and 15: 3 Theme Parks and Attractions In ge
Page 16 and 17: Typology of attractions 5 Theme Par
Page 18 and 19: Landforms are classified into seven
Page 20 and 21: 9 Theme Parks and Attractions Type
Page 22 and 23: Ancient monuments and historic buil
Page 26 and 27: 15 Theme Parks and Attractions Some
Page 28 and 29: 17 Theme Parks and Attractions luxu
Page 30 and 31: 19 Theme Parks and Attractions Acti
Page 32 and 33: Type of ownership B. Private - Comm
Page 34 and 35: 23 Theme Parks and Attractions 1.3
Page 36 and 37: Visitor numbers 25 Theme Parks and
Page 38 and 39: Types of theme park 27 Theme Parks
Page 40 and 41: Type of theme park Attributes • H
Page 42 and 43: Intangibility 31 Theme Parks and At
Page 44 and 45: Tangible product 33 Theme Parks and
Page 46 and 47: 35 Theme Parks and Attractions Rank
Page 54 and 55: 43 Theme Parks and Attractions admi
Page 56 and 57: 2.1 Impacts on a destination 45 The
Page 58 and 59: Tour operators 47 Theme Parks and A
Page 60 and 61: 1. Public sector • Government •
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Page 66 and 67: 55 Theme Parks and Attractions •
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Page 72 and 73: 3. Operations management 61 Theme P
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Controllable Uncontrollable purchas
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Problems at attractions can be clas
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3.4 Operations management IV - Cris
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3.5 Operations management V - Custo
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71 Theme Parks and Attractions 4. F
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73 Theme Parks and Attractions •
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♦ The variety of on-site attracti
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The management 77 Theme Parks and A
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