Manual on elective ii - theme parks and attractions

Intangibility
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Theme Parks and Attractions
When we visit an attraction, there is no tangible product to carry home. We can take
photos and enjoy the feeling of the place. However, what we ‘bring home’ are the
experience and memories of the visit which are individual and abstract in nature.
Inseparability
Both the staff and the visitors themselves are involved in the production of the service.
Also the service is produced and consumed at the same moment. When museum staff
introduce a visitor to exhibits and their cultural values, the visitor interacts with the
staff member. The visitor’s expectations, attitudes and experience will affect their
interaction with the staff.
Hence, you and your friend’s visit to the theme park may result in different experiences
and memories about the same visit. While you may feel satisfied and happy with the
thrills experienced, your friend may not agree because they do not like the hot weather
and rides because the latter were too frightening for them or made them feel dizzy or
sick.
Perishability
The attraction service products provided can neither be stored, nor standardised. As
visitors are involved in the production of services, the intangible experience varies
from visitor to visitor. In addition, as staff provide different services, the service
product can never be controlled and standardised before it is delivered.