Manual on elective ii - theme parks and attractions

Tangible product
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Theme Parks and Attractions
It is the physical object we buy, including the features, design, quality and packaging
of the product. The tangible elements of a visit to a museum include the building itself,
the exhibits, the sound and light effects, the design of the place and the guide services.
For a theme park, the tangible elements include the park itself, the environment, rides,
catering outlets, souvenir shops and performances.
Augmented product
This includes all the additional services and benefits that enhance the customer’s
consumption experience. They are not the core elements that the customer is buying,
but they help to make the experience more satisfying and enjoyable. Augmented
products can be tangible or intangible, such as shuttle bus services to and from an
attraction, facilities for the disabled, a baby stroller renting service, lockers etc.