Manual on elective ii - theme parks and attractions

Theme Parks and Attractions
2.6 Development of attractions and theme parks
V – Design objectives
Types of objective
As mentioned in Section 3.1, attractions may be developed by different agents and for
different reasons or motivations. The design should address these different needs.
Some of the common design objectives together with examples, or the rationale for the
respective elements in the design, include:
(a) Profit and income generation
• A visually striking entrance – to create an inviting appeal and provide photo
taking opportunities etc.
• Efficient ticketing counters – to enable guests to purchase and enter the park
as quickly as possible
• The strategic and user-friendly location of revenue-generating units such as
the retail / souvenir shops, catering outlets, parking and function venues etc. –
to help maximise revenue opportunities
• An efficient and effective queuing system – to manage and control crowds and
facilitate movement within the park and to various rides and attractions
(b) Economy of operation
Good planning and design can ensure reduction of the following costs:
• Labour – design of the attraction facilities, retail and catering outlets, and
ticketing counters can be made to minimise the use of manpower
• Energy – use natural lighting and environment-friendly measures through the
design of the attraction or facility
• Merchandise stock – eg placing the cashier’s counter near the entrances to
the shops to prevent shop-lifting
(c) Flexibility
• Reserved space for development of attractions, facilities and rides etc. – to
allow for future expansion as required
• The ability to reduce the scale of operations when needed for maintenance or
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