Manual on elective ii - theme parks and attractions
Manual on elective ii - theme parks and attractions
Manual on elective ii - theme parks and attractions
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Type of ownership<br />
B. Private –<br />
Commercial<br />
Organizati<strong>on</strong>s<br />
C. Voluntary – Trusts<br />
formed for charitable<br />
purposes<br />
Main types of<br />
attracti<strong>on</strong> owned<br />
• Amusement <strong>and</strong> <strong>theme</strong><br />
<strong>parks</strong><br />
• Zoos<br />
• Marinas<br />
• Entertainment complexes<br />
• Leisure shopping<br />
• Historic buildings,<br />
especially stately homes<br />
• Heritage centres<br />
• Museums<br />
• Steam railways<br />
21<br />
Theme Parks <strong>and</strong> Attracti<strong>on</strong>s<br />
Main motivati<strong>on</strong>s for<br />
ownership <strong>and</strong><br />
operati<strong>on</strong><br />
destinati<strong>on</strong><br />
Main priority<br />
• Profit<br />
Other priorities<br />
• Entertainment<br />
• Maximise visitor numbers<br />
<strong>and</strong> market share<br />
• Exploit new markets<br />
Main priority<br />
• C<strong>on</strong>servati<strong>on</strong> via income<br />
from visitors<br />
Other priorities<br />
• Educati<strong>on</strong><br />
• Visitor management<br />
Source: Swarbrooke , J, The Development <strong>and</strong> Management of Visitor Attracti<strong>on</strong>s, 2nd ed,<br />
Butterworth-Heinemann, 2005, p.10
Change language