Manual on elective ii - theme parks and attractions
Manual on elective ii - theme parks and attractions
Manual on elective ii - theme parks and attractions
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Theme Parks <strong>and</strong> Attracti<strong>on</strong>s<br />
admissi<strong>on</strong>s. That is, for every child that visits a <strong>theme</strong> park, there will usually be two<br />
adults (parents or gr<strong>and</strong>parents) who will accompany that child to the park.<br />
Psychographic<br />
This method classifies the visitors based up<strong>on</strong> their attitudes <strong>and</strong> opini<strong>on</strong>s. Gathering<br />
the visitors’ opini<strong>on</strong>s enables marketers to identify their lifestyle <strong>and</strong> pers<strong>on</strong>ality which<br />
are the two most comm<strong>on</strong> psychographic factors. Marketers need to underst<strong>and</strong> the<br />
target visitors’ needs <strong>and</strong> behaviour, such as whether the visitors prefer adventurous or<br />
low-energy activities.<br />
Behavioural<br />
This method classifies the visitors based up<strong>on</strong> their relati<strong>on</strong>ship with a particular<br />
product. For example, whether the visitor is a first-time user or the type of experience<br />
the visitor is seeking (relaxing or exciting).<br />
Others<br />
There are some other methods that are specially applied to identify <strong>and</strong> underst<strong>and</strong> the<br />
attracti<strong>on</strong> market. They include:<br />
• Visitor compositi<strong>on</strong> – individuals, families or groups<br />
• Visit type <strong>and</strong> purpose – school parties, incentive groups<br />
• Transportati<strong>on</strong> mode – private car, coach, bus or rail
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