Manual on elective ii - theme parks and attractions

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Theme Parks and Attractions
1.10 The visitor attraction market III – Important
features
Most important features
Visitors going to an attraction are expecting an enjoyable experience with their friends
and relatives. What they are looking for includes not only the activities but also other
attributes of the attraction. There are several important features that were found to be
important for theme park visitors. In 1997 and 2008 Ap conducted surveys of guests at
a theme park and found that the most important features of the park, in order of priority,
were:
(1) Cleanliness of the park
(2) Nice scenery/surroundings
(3) Control of lines/queues
(4) Fun atmosphere
(5) Shows
Factors influencing decisions to visit a theme park
Although people may be aware of and attracted to a theme park, they may not visit for
several reasons. Some factors are very important, and include:
• Weather
• Preference for the type of park
• Children’s desire to visit the park
• Cost
• Perceived crowdedness of the site
• Distance
• Availability, type and cost of on-site accommodation
Marketers need to understand how these factors affect the visitors’ decision to visit a
park and address them in the management and operations of the park