Manual on elective ii - theme parks and attractions

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Theme Parks and Attractions
1.8 The visitor attraction market I – Motivations
(Demand)
Motivations
Attractions are developed and managed to attract the customers’ awareness and prompt
them to visit. It is important for the attraction managers to understand why people
would visit an attraction and to develop products which meet guests’ demands and
satisfy their needs and wants.
There are many reasons why a person would eat at a particular restaurant, travel on a
particular airline, or visit a theme park. Motivators are those factors which make
people want to visit attractions. Motivators vary from person to person and are also
different for different types of attraction. However, most of us may not be aware of
these motivators because we seldom rationally analyse the behaviour of visitors.
The following are some general motivators for different types of attraction:
Theme parks
A survey conducted by Ap and Ho in 2001 revealed the following top three motivators
for guests visiting a theme park:
• Escape from the daily routine
• Gain a better appreciation of nature
• Rest and relaxation
Museums
• Education
• Nostalgia
• Research
• Easily accessible