Manual on elective ii - theme parks and attractions

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Theme Parks and Attractions
1.9 The visitor attraction market II - Determinants
Although people intend to visit an attraction, they may not be able to do so due to
many reasons, such as no time, budget limitations and sickness. Determinants are those
factors which determine:
• Whether a person will be able to visit an attraction;
• If they can visit, what type of attractions will they choose?
Determinants are further divided into two groups:
• Personal determinants
• External determinants
Personal determinants
These are personal factors such as one’s circumstances, past experience, knowledge
and awareness about the attraction, and the perceptions of the attraction. For example,
if one thinks that the cost for a family of four to visit a theme park (ie entrance fee,
transportation, food and souvenirs) is too expensive, one is likely to substitute and
choose an attraction that costs less to visit such as another park or the local museum.
Examples of personal determinants include:
• Interest and hobbies
• Health condition
• Physical ability
• Budget limitations
• Family commitments
• Past experience in visiting similar types of attraction
• Knowledge of the attraction product (eg types of rides, activities etc.)