Manual on elective ii - theme parks and attractions
Manual on elective ii - theme parks and attractions
Manual on elective ii - theme parks and attractions
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♦ The variety of <strong>on</strong>-site attracti<strong>on</strong>s provided<br />
75<br />
Theme Parks <strong>and</strong> Attracti<strong>on</strong>s<br />
9. A flexible <strong>and</strong> simple pricing system – Adopting a flexible but simple pricing<br />
strategy <strong>and</strong> having a number of distributi<strong>on</strong> channels (ie places <strong>and</strong>/or methods for<br />
the sale of tickets etc. such as travel agents, 7-Eleven stores, internet etc.) that sell<br />
tickets <strong>on</strong> behalf of the attracti<strong>on</strong> allows easy purchase of entry tickets for visitors.<br />
Theme <strong>parks</strong> often provide several types of tickets for guests to suit their plans <strong>and</strong><br />
budgets. For example, a <strong>on</strong>e or two-day pass, an annual pass, <strong>and</strong> a combinati<strong>on</strong><br />
pass to visit more than <strong>on</strong>e park or attracti<strong>on</strong>.<br />
10. Meticulous attenti<strong>on</strong> to detail – Meticulous attenti<strong>on</strong> to detail, especially in the<br />
area of maintenance, is extremely important to ensure safety <strong>and</strong> a high quality<br />
experience. At any amusement or <strong>theme</strong> park, rides <strong>and</strong> roller coasters etc. are all<br />
checked daily. Attracti<strong>on</strong> facilities <strong>and</strong> parade floats need to be well maintained <strong>and</strong><br />
re-painted regularly to keep them fresh <strong>and</strong> new looking. H<strong>on</strong>g K<strong>on</strong>g Disneyl<strong>and</strong>,<br />
for example, has a team of approximately 100 engineers <strong>and</strong> maintenance people<br />
who work in the park after all the guests depart to undertake regular safety <strong>and</strong><br />
maintenance checks. In additi<strong>on</strong>, at all Disney Parks, the paths <strong>and</strong> roadways are<br />
steam-cleaned or washed down every night.
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