Manual on elective ii - theme parks and attractions

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Type of theme park Attributes • Historic ambience 7. Movies • American Wild West shows • Comedy • Motion pictures • Show business • Stunt shows 29 Theme Parks and Attractions
Theme Parks and Attractions 1.5 The visitor attraction product In the attractions sector, the product is a combination of facilities and services. It is a bundle of benefits designed to satisfy visitors’ needs. The attraction products are composed of both tangible and intangible elements. They can be as simple as a kid’s ride or as abstract as an experience. If we apply the attraction product concept to a theme park, the ‘product’ we purchase and consume includes: Tangibles • Rides • Costumed characters • Shops • Restaurants • Themed decorations • Clean and pleasant environment • Appearance of the staff Intangibles • Feeling or atmosphere of fun and excitement • Pleasant and comfortable atmosphere • Staff attitude and behaviour • Service provided The nature of service products (eg a packaged holiday offered by a tour operator) is different from tangible products (eg a camera bought from a shop). You may see, touch and test a camera before buying it in a shop and bring it back home after you have purchased it. You may also make a purchase online and have the goods delivered. However, this is not the same for service products which also have abstract elements or characteristics. 30
Page 2 and 3: Manual on Elective
Page 6 and 7: Copyright i Theme Parks and Attract
Page 8 and 9: Introduction iii Theme Parks and At
Page 10 and 11: Contents v Theme Parks and Attracti
Page 12 and 13: 1 Theme Parks and Attractions 1. At
Page 14 and 15: 3 Theme Parks and Attractions In ge
Page 16 and 17: Typology of attractions 5 Theme Par
Page 18 and 19: Landforms are classified into seven
Page 20 and 21: 9 Theme Parks and Attractions Type
Page 22 and 23: Ancient monuments and historic buil
Page 24 and 25: 13 Theme Parks and Attractions cann
Page 26 and 27: 15 Theme Parks and Attractions Some
Page 28 and 29: 17 Theme Parks and Attractions luxu
Page 30 and 31: 19 Theme Parks and Attractions Acti
Page 32 and 33: Type of ownership B. Private - Comm
Page 34 and 35: 23 Theme Parks and Attractions 1.3
Page 36 and 37: Visitor numbers 25 Theme Parks and
Page 38 and 39: Types of theme park 27 Theme Parks
Page 42 and 43: Intangibility 31 Theme Parks and At
Page 44 and 45: Tangible product 33 Theme Parks and
Page 46 and 47: 35 Theme Parks and Attractions Rank
Page 54 and 55: 43 Theme Parks and Attractions admi
Page 56 and 57: 2.1 Impacts on a destination 45 The
Page 58 and 59: Tour operators 47 Theme Parks and A
Page 60 and 61: 1. Public sector • Government •
Page 62 and 63: 51 Theme Parks and Attractions Acti
Page 66 and 67: 55 Theme Parks and Attractions •
Page 70 and 71: 59 Theme Parks and Attractions emer
Page 72 and 73: 3. Operations management 61 Theme P
Page 74 and 75: Controllable Uncontrollable purchas
Page 76 and 77: Problems at attractions can be clas
Page 78 and 79: 3.4 Operations management IV - Cris
Page 80 and 81: 3.5 Operations management V - Custo
Page 82 and 83: 71 Theme Parks and Attractions 4. F
Page 84 and 85: 73 Theme Parks and Attractions •
Page 86 and 87: ♦ The variety of on-site attracti
Page 88 and 89: The management 77 Theme Parks and A

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