Manual on elective ii - theme parks and attractions

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39 Theme Parks and Attractions 1.9 The visitor attraction market II - Determinants Although people intend to visit an attraction, they may not be able to do so due to many reasons, such as no time, budget limitations and sickness. Determinants are those factors which determine: • Whether a person will be able to visit an attraction; • If they can visit, what type of attractions will they choose? Determinants are further divided into two groups: • Personal determinants • External determinants Personal determinants These are personal factors such as one’s circumstances, past experience, knowledge and awareness about the attraction, and the perceptions of the attraction. For example, if one thinks that the cost for a family of four to visit a theme park (ie entrance fee, transportation, food and souvenirs) is too expensive, one is likely to substitute and choose an attraction that costs less to visit such as another park or the local museum. Examples of personal determinants include: • Interest and hobbies • Health condition • Physical ability • Budget limitations • Family commitments • Past experience in visiting similar types of attraction • Knowledge of the attraction product (eg types of rides, activities etc.)
Theme Parks and Attractions External determinants These are external factors influencing a person’s visit to an attraction. You may not purchase a ticket for a show or the opera because your friends may have made some negative comments about the show. People may also cancel their visit to a theme park because of bad weather. Attraction management should therefore find out what hinders customers from visiting their attraction and try to remove any barriers by providing incentives such as offering a discount, providing shuttle bus services etc. Examples of external determinants include: • Word-of-mouth recommendation • Negative publicity or news about the attraction • Lack of accessibility • Weather • Entrance fee and associated costs (ie transportation, food and souvenirs) 40
Page 2 and 3: Manual on Elective
Page 6 and 7: Copyright i Theme Parks and Attract
Page 8 and 9: Introduction iii Theme Parks and At
Page 10 and 11: Contents v Theme Parks and Attracti
Page 12 and 13: 1 Theme Parks and Attractions 1. At
Page 14 and 15: 3 Theme Parks and Attractions In ge
Page 16 and 17: Typology of attractions 5 Theme Par
Page 18 and 19: Landforms are classified into seven
Page 20 and 21: 9 Theme Parks and Attractions Type
Page 22 and 23: Ancient monuments and historic buil
Page 24 and 25: 13 Theme Parks and Attractions cann
Page 26 and 27: 15 Theme Parks and Attractions Some
Page 28 and 29: 17 Theme Parks and Attractions luxu
Page 30 and 31: 19 Theme Parks and Attractions Acti
Page 32 and 33: Type of ownership B. Private - Comm
Page 34 and 35: 23 Theme Parks and Attractions 1.3
Page 36 and 37: Visitor numbers 25 Theme Parks and
Page 38 and 39: Types of theme park 27 Theme Parks
Page 40 and 41: Type of theme park Attributes • H
Page 42 and 43: Intangibility 31 Theme Parks and At
Page 44 and 45: Tangible product 33 Theme Parks and
Page 46 and 47: 35 Theme Parks and Attractions Rank
Page 54 and 55: 43 Theme Parks and Attractions admi
Page 56 and 57: 2.1 Impacts on a destination 45 The
Page 58 and 59: Tour operators 47 Theme Parks and A
Page 60 and 61: 1. Public sector • Government •
Page 62 and 63: 51 Theme Parks and Attractions Acti
Page 66 and 67: 55 Theme Parks and Attractions •
Page 70 and 71: 59 Theme Parks and Attractions emer
Page 72 and 73: 3. Operations management 61 Theme P
Page 74 and 75: Controllable Uncontrollable purchas
Page 76 and 77: Problems at attractions can be clas
Page 78 and 79: 3.4 Operations management IV - Cris
Page 80 and 81: 3.5 Operations management V - Custo
Page 82 and 83: 71 Theme Parks and Attractions 4. F
Page 84 and 85: 73 Theme Parks and Attractions •
Page 86 and 87: ♦ The variety of on-site attracti
Page 88 and 89: The management 77 Theme Parks and A

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