Graduate Catalog: 2012-2013 - Alabama A&M University

the firm. Topics include environmental scanning fornew Information Technologies (IT) developments,assessment of new IT, and legal/ethical issues.(Prerequisite: MGT 545 or equivalent, or consent ofinstructor)MARKETINGMKT 514 Management of Marketing Activities -Three semester hours. This course develops thesocietal, managerial, and strategic underpinnings ofmarketing. It presents concepts and tools foranalyzing any market and marketing environment todiscern opportunities, as well as principles forresearching and selecting target markets. It alsodeals with strategic marketing and describes howfirms can develop their marketing strategies. Inaddition, the course is concerned with tacticalmarketing, describes how firms handle each elementof the marketing mix, and examines theadministrative side of marketing, namely how firmsorganize, implement, and control marketing efforts.This course also features a unit on the globalenvironment and a unit on customer satisfaction.(Prerequisite: MBA 507 or an undergraduateintroductory course in marketing)MKT 532 Consumer Behavior - Three semesterhours. A review and evaluation of major theories ofconsumer behavior from the economics, behavioralscience, and marketing literatures, topics includebuyer behavior models, problem/need recognition,search behavior, information processing,involvement and motivation, learning theory ,cultural-lifestyle-social class influence, role ofconsumer perceptions and attitudes in decisionmaking, family decision making, adoption anddiffusion of innovations, consumer trends, andbehavioral influence strategies. (Prerequisite: MKT514)MKT 538 International Marketing and Logistics- Three semester hours. This course is an in-debtanalysis of the specific issues, factors, andconditions which affect the marketing and logistic ofproducts and services on a global, as opposed to adomestic basis. Attention will be focused on thechallenges of identifying and evaluatingopportunities in overseas markets, developing andadapting marketing strategies in relation to specificnational market needs and constraints, andcoordinating these strategies on a worldwide basis.(Prerequisite: MKT 514); cross-listed with LOG538.MATHEMATICSMTH 500 Quantitative Review for GraduateStudents – Three semester hours. This course isdesigned to develop basic understanding of collegealgebra, usage of concepts of quantification:arithmetic computation, linear and quadraticequations, inequalities, the geometry of elementaryfigures and similarity, measurement, set operations,coordinate systems, probability, and data analysis,including frequency distributions and descriptivestatistics. Credit for this course may not be countedtoward any degree requirement. Placement in thiscourse is determined by performance on astandardized test instrument.MTH 501 Mathematics Seminar I - One semesterhour. Investigation and discussion of problemsrelated to mathematics instruction and/or specialtopics in mathematics.MTH 504 A Survey of Higher Mathematics -Three semester hours. Concepts of sets, logic,probability, abstract algebra, and elementaryfunction theory.MTH 505 Selected Topics in Calculus andAnalytic Geometry - Three semester hours.Principal ideas and techniques of calculus andanalytic geometry from a contemporary point ofview.MTH 506 Computers and the Teaching ofMathematics - Three semester hours. A briefoverview of basic concepts in computer science;mathematics materials for computers andcomputing; laboratory practice in programmingmathematical curriculum materials.MTH 507 Abstract Algebra - Three semesterhours. Elementary theory of groups, rings,fields, vector spaces, and linear transformations.(Prerequisite: MTH 504 or Consent of Instructor)MTH 508 Linear Algebra - Three semester hours.Systems of linear equations, vector spaces, matrices,linear transformations, change of basis,determinants, characteristic roots and vectors.(Prerequisites: MTH 504, MTH 507 or Consent ofInstructor)MTH 525 Computer Theory and Programming -Three semester hours. Advanced concepts incomputer science; mathematics materials for138