2. Lsit of the Directors of the Council and Executive Board Members

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) General Outcome Indicators Results Number of Inquiries 725 Number of Media Coverage 6 Number of Business Meetings 714 Estimated Amount of Sales USD18,000,000 Client Satisfaction Rating (Exhibitors) 9 Client Satisfaction Rating (Buyers) 8 Intra-ASEAN Trade vis-à-vis Estimated Sales in Japan Indicators Japan Intra- ASEAN 8 TOTAL % Share JAPAN ASEAN TOTAL Number of Business Meetings 714 17 731 97.7 2.3 100 Estimated Sales (US$ M) 18.125 1.93 20.055 90.4 9.6 100 c) Performance Indicators Indicators FY 2010 Targets Results % Accomplishment FY08 FY 09 FY10 Number of Business Meetings 560 390 422 714 128 Estimated Amount of Sales (US$ M) 17.03 9.7 16 18 106 d) Evaluation i) The total number of business meetings increased by 47% compared with the result of FY 2009. One of the reasons may be that 5,000 direct mails were sent to new potential buyers in addition to the E-mail news distribution. ii) Based on the questionnaire survey to all exhibitors at the end of the business meetings on Oct 7, 62% reported that the number of business meetings was “more than expected”, with rating on prospects for future business as follows: “Very hopeful/High potential” (39.3%) and “Hopeful/Some potential” (57.1%). iii) Ten exhibitors received trial orders, amounting to US 361,050 dollars in total, during the business meetings in October 2010. iv) The amount of US 1,930,000 dollars was reported by the exhibitors as possible business deals among ASEAN Member Countries. v) In May 2011, one Philippine exhibitor reported a business transaction of USD 500,000 with a Japanese company in Tokyo for its main product “Brown Sugar”. As of July 2011, 3 Vietnam exhibitors also reported through their TPO (VIETRADE) regarding business deals realized with several Japanese companies amounting to USD 720,000.
(2) Thai Trade Missions with Business Meetings a) Outline Date May 24 (Mon) – 28 (Fri) , 2010 5 working days Theme “The Charms of Thai Spa: Harmony of Nature and Spirit” Products Spa products & services Number of Exhibitors 10 companies Number of Visitors 2,007 Selling Mission May 24 (Mon) – 26 (Wed), 2010 16 (including 2 TPO officials) Dispatch of Expert Ms. Fumika Kawakubo President, BeMore Ltd. May 2010 (Bangkok and Phuket) Public Publicity: Relations 1. Direct Mails: 800 mails & 2. E-mail News: 43,500 mails (14,500 x 3 times) Related 3. Exhibitors Directory: 500 copies Activities 4. Press Release: 20 press releases were dispatched to relevant media companies in April 2010. Related Activities: 1. Seminar on “Newest Information on Exhibitors and Import Procedures of Cosmetics for Beginners” Date : May 11 (Tue), 2010 Lecturer: Ms. Fumika Kawakubo, BeMore Ltd. No. of Participants: 20 persons 2. Opening Ceremony and Reception Date: May 24 (Mon), 2010 No. of Attendants: 60 persons 3. Seminar on “Strong Points of Thai Spa” Date: May 24 (Mon), 2010 Lecturer: Mr. Tomonori Maruyama Mitsui Knowledge Industry Co. Ltd. 9
Page 2 and 3: Contents I. General Remarks .......
Page 4 and 5: implemented with ASEAN trade missio
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Page 8 and 9: was modified in FY2010 to allow vis
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Page 16 and 17: (5) Vietnam Trade Mission with Busi
Page 18 and 19: Products Number of Exhibitors Publi
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Page 22 and 23: Selling Mission Schedule dispatched
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Page 30 and 31: Mission with Business Meetings in T
Page 32 and 33: Indonesia - Economic and Investment
Page 34 and 35: Philippines - Philippine Investment
Page 36 and 37: - Investment Environment and curren
Page 38 and 39: ASEAN Seminar in Kagoshima Investme
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Page 42 and 43: d) Performance Indicators Indicator
Page 44 and 45: Project Date Venue - Myanmar Indust
Page 46 and 47: Vietnam Dried flower leaf art - A
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Page 50 and 51: Workshop in Tokyo Group Photo Guide
Page 52 and 53: 4. ASEAN PR Activities (tourism & e
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Page 56 and 57: 5. Networking and Marketing Activit
Page 58 and 59: Student Activity for Equator Asia (
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Mr. Yama and the participants (Myan
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“ASEAN Market”, to offer the
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i. Asahi Weekly j. Idou Kyoushitsu
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c) Evaluation i) Publications The
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December 2010 on ASEAN culture and
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“Asian Networks of Major Cities 2
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VI. ASEAN National Activities a) Ou
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- Travel expenses for the Vietnam L
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(2) Executive Board/ Working Group
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2. Lsit of the Directors of the Cou
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2. Lsit of the Directors of the Council and Executive Board Members

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