2. Lsit of the Directors of the Council and Executive Board Members

iii) The Market Study tour program was highly beneficial for ASEAN
exhibitors as it provided an opportunity to explore the Japanese market
especially in the local cities.
(2) Buying Missions to ASEAN Countries
To Singapore
Date April 28 (Wed) – May 2 (Sun), 2010 5 days
Venue The Pit Building, 1 Republic Boulevard, Singapore
Name of Exhibition ASIA FASHION EXCHANGE
Main Activities
ASIA FASHION EXCHANGE
April 28 (Wed.) – May 2 (Sun.), 2010
Asia Fashion Exchange aims to develop the
fashion industry by cultivating design talent,
stimulating demand locally and internationally,
and positioning Singapore as a fashion centre on
the international stage.
Audi Fashion Festival (TFF)
April 28 (Wed.) – May 2 (Sun.), 2010
The AFF showcases world-class collections by
top international designers and labels, amidst
glittering red-carpet parties attended by
supermodels and members of the fashion elite.
Asia Fashion Summit (AFS)
April 28 (Wed.) – 30 (Fri.), 2010
The AFS aims to bring together fashion industry
professionals across Asia to exchange ideas,
network, keep abreast of emerging industry trends
and business management strategies to gain a
foothold in the Asian markets.
Blueprint
April 28 (Wed.) – May 1 (Sat.), 2010
Blueprint is the first fashion trade show in
Singapore to showcase the best of design talents
from Singapore, Asia, Europe and U.S.A. to an
international buying audience.
Organizer Mercury Marketing and Communications
Evaluation This was the first attempt to dispatch a media
representative to Singapore which was proposed
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