2. Lsit of the Directors of the Council and Executive Board Members

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VI. ASEAN National Activities a) Outline Under the ‘ASEAN National Activities’, every ASEAN Member Country have the authority at its own discretion to fully utilize the amount equivalent to its contribution made to the annual budget of the ASEAN-Japan Centre for its own promotional activities, either in Japan or in the ASEAN Member Countries concerned. In FY2010, an amount of ¥5,262,000 was allocated for every ASEAN Member Country to undertake its promotional activities as follows: b) Activities Country Promotional Activities Brunei - Participation in the 6 th - International Gift Show in Fukuoka Travel expenses for 3 travel agents/journalists to participate in the Tourism Familiarization Trip to Brunei - Advertising Brunei as a tourist destination in “The Asahi Shimbun” - Publishing promotional pamphlets on Brunei in Japanese Cambodia - Publishing trade promotional brochure on Cambodian potential export products - Study visit by Cambodia officials to Vietnam on promotion and facilitation - Media Familiarization Trip from Japan to Cambodia - Organizing travel promotion workshop to attract Japanese tourists to Cambodia “Kingdom of Wonder” Indonesia - Organizing the “Indonesian Batik Festival” at the ASEAN-Japan Hall - In-store promotion at a department store in Osaka - Indonesia Investment Seminar - Production of Promotional DVD: “Flores: The Jewel of Southeast Island” (Subtitled in Japanese) - Travel Expenses to attend the 30 th Annual Meeting of Council Laos - Workshop on mid-term review for the implementation of ASEAN Economic Community Blueprint 2015 - Seminar on Enterprise Development and trade promotion - Printing brochures for the Department of Trade Promotion and Product Development - Publishing the investment-related newsletter - Reproduction of the investment promotional video CD for distribution - Printing investment-related guidebook 70
Malaysia Myanmar Philippines Singapore Thailand Vietnam - Travel Expenses to attend the 30 th Annual Meeting of the Council - Seminar on the Impact of Climate Change Upon Economic Development - Participation in the Lao National Exhibition - Trade promotion visit to Kagoshima - Trade promotion visit to Fukushima - Activities for product enhancement of Malaysian food and beverage for the Japanese market - Specific project mission – Electronics industries sector - TV commercial campaign “Malaysia My Second Home” - Advertising of Myanmar tourism in the “Tokyo Shimbun” - Participation in the JATA Fair at the Tokyo Big Sight - Production of tourism promotional pamphlets in Japanese - Industrial familiarization mission to Japan - Production of investment and tourism brochures - Participation in the 19 th Software Development Expo and Conference (SODEC) 2010 in Japan - Philippine Food Fair at the Okura Hotel - Doing business in Japan seminar - Investment seminar in Japan - Reverse mission to Singapore - Tourism promotion activity at Sapporo Snow Festival - Business networking seminar in Sapporo - Trade mission and to promote Singapore as regional trading hub and business centre - Reverse mission to promote bilateral trade - Business development trip to Japan - Sourcing of reference books - Thai spa wellness to local resorts in Japan - Thai spa promotion for Japanese market - Pet products development for Japanese market - Thai fresh fruit and vegetable promotion for Japanese market - Publication of the “Directory of Vietnam’s Exporters to Japan” - Seminar and consultation on designing and marketing handicrafts for the Japanese market - Study mission to Singapore - Travel expenses to attend the 30 th Annual Meeting of the Council - Travel expenses to attend the ASEAN Food and Beverage exhibition at the ASEAN-Japan Hall 71
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Contents I. General Remarks .......
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implemented with ASEAN trade missio
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Travel Fair,” the largest tourism
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was modified in FY2010 to allow vis
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) General Outcome Indicators Result
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) Performance Indicators No. of Par
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c) Evaluation/Recommendation i) The
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(5) Vietnam Trade Mission with Busi
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Products Number of Exhibitors Publi
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) Performance Indicators Lecturer :
Page 22 and 23: Selling Mission Schedule dispatched
Page 24 and 25: ) Performance Indicators Related Ac
Page 26 and 27: y IE Singapore as part of PR activi
Page 28 and 29: To Cambodia Date December 14 (Tue.)
Page 30 and 31: Mission with Business Meetings in T
Page 32 and 33: Indonesia - Economic and Investment
Page 34 and 35: Philippines - Philippine Investment
Page 36 and 37: - Investment Environment and curren
Page 38 and 39: ASEAN Seminar in Kagoshima Investme
Page 40 and 41: Country’s investment website), pu
Page 42 and 43: d) Performance Indicators Indicator
Page 44 and 45: Project Date Venue - Myanmar Indust
Page 46 and 47: Vietnam Dried flower leaf art - A
Page 48 and 49: the tour destinations in the ASEAN
Page 50 and 51: Workshop in Tokyo Group Photo Guide
Page 52 and 53: 4. ASEAN PR Activities (tourism & e
Page 54 and 55: v) The following printing/promotion
Page 56 and 57: 5. Networking and Marketing Activit
Page 58 and 59: Student Activity for Equator Asia (
Page 60 and 61: Mr. Yama and the participants (Myan
Page 62 and 63: “ASEAN Market”, to offer the
Page 64 and 65: i. Asahi Weekly j. Idou Kyoushitsu
Page 66 and 67: c) Evaluation i) Publications The
Page 68 and 69: December 2010 on ASEAN culture and
Page 70 and 71: “Asian Networks of Major Cities 2
Page 74 and 75: - Travel expenses for the Vietnam L
Page 76 and 77: (2) Executive Board/ Working Group
Page 78 and 79: 2. Lsit of the Directors of the Cou
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2. Lsit of the Directors of the Council and Executive Board Members

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