2. Lsit of the Directors of the Council and Executive Board Members

I. General Remarks
The following are the highlights of the main activities of the ASEAN-Japan
Centre for FY2010 in trade, investment and tourism & exchange. For the details of
these and other activities, please refer to Section II-VII.
Trade
1. Trade Missions with Business Meetings at the ASEAN-Japan Hall
During FY2010, the Trade Division organized one ASEAN Food &
Beverage Trade Missions with Business Meetings and six (6) National Trade
Missions with Business Meetings from Thailand, the Philippines, Lao PDR,
Vietnam, Brunei, and Myanmar.
The implementation of these Exhibitions together with various kinds of
activities resulted in 12,020 visitors from business people and the general public
and 90 ASEAN exhibitors participating in which 1,672 business meetings were
concluded with Japanese buyers valued at US$25.8 million dollars worth of
expected contracts.
These exhibitions were reported in various media ranging from newspapers
to trade journals as well as TV broadcasting.
2. Special Exhibition
In June 2010, the Centre participated in “interiorlifestyle 2010,” a
design-oriented trade fair in Tokyo, where 30 ASEAN exhibitors conducted 1,132
business meetings with Japanese buyers, resulting in US$6.17 million worth of
expected orders. Compared with FY2009, the total number of business meetings
increased 1.5 times and estimated sales increased by 30%. This remarkable result
came from the better quality products & design from ASEAN along with a close
collaboration with media.
3. Networking & Marketing Activities
Institutional participation in ASEAN and Japan is an important tool to raise
the Centre’s profile both internationally and domestically. In FY2010, the Centre
participated in four (4) trade fairs in ASEAN Member Countries: Singapore,
Indonesia, Malaysia and Cambodia by coordinating a group of Japanese buyers
and press people to visit the trade fairs and factories.
The Centre also conducted trade seminars and business meetings in both
Kagoshima and Fukuoka as part of the efforts to promote the role of AJC and
ASEAN products to the officials and people of the local cities in Japan. This has
increased the awareness of the Japanese public on the importance of the Centre as
a contact point for accessing the resources of the ASEAN Member Countries.
4. Information Dissemination
In order to make ASEAN exporters understand the latest market situation
and product requirements in Japan, a series of seminars and workshops were
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