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2. Lsit of the Directors of the Council and Executive Board Members

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V. PR Activities <strong>of</strong> <strong>the</strong> Centre<br />

a) Outline<br />

i) Publications<br />

In recognition <strong>of</strong> <strong>the</strong> need to enhance <strong>the</strong> promotional activities <strong>of</strong><br />

<strong>the</strong> Centre, <strong>the</strong> following publications were produced <strong>and</strong> were<br />

distributed to interested parties who visited <strong>the</strong> Centre including <strong>the</strong> press,<br />

as well as on <strong>the</strong> occasions <strong>of</strong> trade fairs, exhibitions, seminars, etc.<br />

(1) “ASEAN-Japan Centre News” (online publication)<br />

A quarterly publication which includes up-to-date reports <strong>and</strong><br />

announcements <strong>of</strong> <strong>the</strong> Centre’s activities <strong>and</strong> a colorful selection<br />

<strong>of</strong> current photos, both in Japanese <strong>and</strong> English.<br />

(2) “ASEAN-Japan Centre 2010” (A4 brochure)<br />

An annual brochure which comprises general information on <strong>the</strong><br />

Centre’s role <strong>and</strong> activities both in Japanese <strong>and</strong> English.<br />

(3) “ASEAN-Japan Centre Guide” (leaflet)<br />

A leaflet which supplements <strong>the</strong> brochure “ASEAN-Japan Centre<br />

2010.”<br />

(4) “ASEAN-Japan Statistics 2010” (online publication)<br />

The only comprehensive annual publication which features <strong>the</strong><br />

statistics <strong>of</strong> <strong>the</strong> ASEAN Member Countries <strong>and</strong> Japan. The<br />

data are collated from government announcements <strong>and</strong><br />

publications <strong>of</strong> international organizations. Data on China<br />

had been incorporated in <strong>the</strong> statistics for <strong>the</strong> purpose <strong>of</strong><br />

comparison. A compilation <strong>of</strong> <strong>the</strong> PDF print-outs <strong>of</strong> <strong>the</strong><br />

publication in a simple booklet form has also been produced in<br />

response to <strong>the</strong> strong request by <strong>the</strong> users.<br />

(5) E-mail magazine<br />

Distribution <strong>of</strong> an e-mail magazine was started in June 2009 to<br />

introduce forthcoming events for <strong>the</strong> general public <strong>and</strong><br />

publications.<br />

ii) PR Activities through Media<br />

PR activities through media were implemented to raise <strong>the</strong> pr<strong>of</strong>ile <strong>of</strong><br />

<strong>the</strong> Centre <strong>and</strong> enhance an underst<strong>and</strong>ing <strong>of</strong> <strong>the</strong> ASEAN Member<br />

Countries among <strong>the</strong> general public.<br />

iii) Participation in Events<br />

For PR purpose, <strong>the</strong> Centre participated in three events organized by<br />

external organizations:<br />

The Centre participated in <strong>the</strong> “Asian Networks <strong>of</strong> Major Cities<br />

21(ANMC21) Exhibition” on November 8 <strong>and</strong> 9, 2010, by holding <strong>the</strong><br />

59

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