2. Lsit of the Directors of the Council and Executive Board Members
2. Lsit of the Directors of the Council and Executive Board Members
2. Lsit of the Directors of the Council and Executive Board Members
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Missions with Business Meetings<br />
a) Outline<br />
Date July 13 (Tue) – 22 (Thu), 2010 7 working days<br />
Theme “Raw Materials, Innovation <strong>and</strong> Craftsmanship”<br />
Products Fashion Accessories <strong>and</strong> Interior Goods items<br />
Number <strong>of</strong><br />
Exhibitors<br />
12 companies<br />
Selling Mission July 20 (Tue) - 22 (Thu), 2010<br />
Expert<br />
Dispatched<br />
Public Relations<br />
& Related<br />
Activities<br />
b) Performance Indicators<br />
11<br />
Number <strong>of</strong><br />
1,181<br />
Visitors<br />
15 (including 2 TPO<br />
<strong>of</strong>ficials)<br />
Ms. Yoko Kawaguchi, President, Y’s Worth Corporation<br />
Publicity:<br />
1. Number <strong>of</strong> Direct Mails: 3,235<br />
(Sent to whole seller, retailer, trading company, etc.)<br />
<strong>2.</strong> E-mail News: 43,500<br />
3. Number <strong>of</strong> Exhibitor’s Directory distributed : 1,000<br />
4. Press Release: 300 press releases were dispatched to<br />
relevant companies through <strong>the</strong> web site.<br />
5. Media Coverage: 10 media<br />
Related Activities:<br />
1. Trade Seminar<br />
Date: July 20 (Tue), 2010<br />
Venue: ASEAN-Japan Hall<br />
Lecturer: Ms. Yoko Kawaguchi,<br />
President, Y’s Worth Corporation<br />
Number <strong>of</strong> participants: 29<br />
<strong>2.</strong> Spot Sales<br />
Date: July 22 (Thu), 2010<br />
Indicators Results<br />
Number <strong>of</strong> Media Coverage 10<br />
Number <strong>of</strong> Business Meetings 206<br />
Estimated Amount <strong>of</strong> Sales USD 2,600,000<br />
Client Satisfaction Rating (Exhibitors) 9.3<br />
Client Satisfaction Rating (Buyers) 8.3
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